Summary
Available for acquisition as a fully operational, turn-key asset package. Established Australian hot sauce brand, with stock, marketing assets and vehicle. Work from home, no lease, no staff.
Location Details
Currently located in Port Macquarie NSW, this business could be relocated anywhere. No lease, no dedicated facility required. Move the business to you, work from home, or take it on the road!
Potential
Growth potential across multiple established sales channels:
Direct to Consumer: Markets & Events and established E-Commerce website store
Busines to Business: Wholesale to retailers, distribution
Continued supply - for future product requirements, the choice is yours:
Engage the services of the current owner to manufacture, without the need for your own production setup. Of course, the recipes will be yours, so you are free to find alternative
production solutions, or take on the manufacturing process yourself.
Skills
No particular skills required, but this opportunity would ideally suit someone with an interest in marketing and selling their own brand of product across multiple channels. An interest in chilli products would be advantageous.
Hours
Choose your own hours.
Lease
No lease required, work from home! Stock can be stored in a storage space or garage.
Employees
No staff commitments, this business can be operated by a sole trader.
Reason for Sale
Not long after Sir Racha products established good traction in the marketplace, demand for the manufacturing services (the core business of the current owners) underwent significant growth with the addition of a number of new major clients. In addition to that, a team member who had been tasked with driving the Sir Racha brand left the business to move overseas. The current owners had to make a decision to consolidate their time and energy on their core business activity.
About the Business
Sir Racha is a brand that was developed by The Other Chef Makers & Providores, who are the current owners. The owners core business is manufacturing - high quality artisan condiments, under their own brand "The Other Chef" as well as for a growing number of contract clients.
The Sir Racha brand was developed as a side project, when the current owners saw an opportunity, or gap, in the hot sauce market. They noticed that consumers tend to think that "sriracha" is a brand of hot sauce, not realising that it is simply a style of hot sauce. On researching the market, they found that the majority of sriracha sauces available in Australia are imported - and they tend to be full of sugar and artificial ingredients.
Around the same time, the worlds biggest selling brand of sriracha (which is made in the USA and has a rooster on the label) dissappeared from supermarket shelves due to a drought-induced shortage of chillies available out of the US and Mexico. That shortage has continued.
The owners thought - why not create an Australian made sriracha hot sauce, using Australian ingredients, without all the artificial ingredients found in the imported varieties? And why not make a cheeky play on the name (of the style - sriracha) and create "Sir Racha".
The brand is light-hearted and fun to market, the response from consumers at events is enthusiastic and encouraging. It's a great brand, a great product, and offers the new owner a great mix of flexible work hours, opportunity to travel, and exciting growth potential.
WHATS INCLUDED:
Brand & Intellectual Property, including brand name, logo and registered trademark.
Domain name, website, social media accounts.
Recipes, packaging & label designs.
Marketing materials, and product photos.
Stock - boxed in branded cartons of 12.
Signage, pull up banners, full wall banners
Merchandise, T-shirts, various sizes.
Branded delivery/event van.
THE BENEFITS:
No setup or branding phase, start selling immediately.
Brand recognition: established, recognisable brand, with registered trademark.
Stock in branded cartons, no refrigeration required for storage, shelf life of over two years.
Ideal entry point for those new to the industry, or for established business looking to add variety to their portfolio.
Move the business to you, work from home, or take it on the road!
Van could be modified to include comfortable sleeping facilites and more, allowing travel plus trade.
Van has low KM’s, awning & tables for trading at events. In excellent condition, serviced regularly.
History
Launched in early 2022 and after exhibiting at Fine Food Aust"ralia, the brand had distribution partners in NSW, ACT, QLD, SA, VIC, WA and TAS. Selling direct to consumers at the Good Food & Wine show in Sydney in 2023 and 2024, resulted in selling 90% of the stock taken, and a massive increase in consumer brand awareness. Smaller local events such as the Sawtell Chilli Festival were very successful from 2023 to present.
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