Summary
Cupcake-in-a-jar dessert brand for sale. Demand proven via Facebook ads but growth paused due to baking capacity. Ideal for a baker or kitchen ready to scale.
Revenue
$2,000 pm
Rent
$0 pm
Expenses
$1,100 pm
Net Profit
$900 pm
Location Details
35 Soward Ct
The business is location-flexible and can be operated from any approved commercial or home-based kitchen (subject to local council requirements). Not tied to a physical storefront or lease.
Potential
This business has significant untapped potential. Demand was validated through Facebook ads, with orders quickly exceeding production capacity. Marketing was intentionally paused due to baking limitations, not lack of sales. Only one paid channel has been used to date, leaving strong upside through scaled production, additional ad platforms, wholesale supply, corporate gifting, and online bundles. Ideal for a baker or kitchen with capacity to grow.
Skills
Best suited to a buyer with baking or food production experience, or access to a commercial or home-based kitchen. General food handling knowledge, production planning, and order fulfilment skills are beneficial. Branding, packaging, recipes, and systems are already established, allowing an operator to focus on production and scaling rather than setup or concept development.
Hours
Flexible and owner-controlled. Production and fulfilment hours can be adjusted based on capacity and demand.
Lease
No lease. Business is location independent and can operate from any approved kitchen, subject to council requirements.
Employees
No employees. Currently owner-operated. Staffing can be introduced as production scales.
Reason for Sale
The business is being sold due to a strategic decision by the founders to step away from baking and day-to-day production. Demand was proven, but production capacity became the limiting factor. Rather than scaling a function that is not their strength, the founders have chosen to exit and pass the business to an operator who enjoys baking and is better positioned to grow and scale the brand.
About the Business
Jarlicious-Cupcakes is a branded cupcakes-in-a-jar dessert business offered for sale as a full asset sale. The concept focuses on premium, packaged desserts sold in bundle formats, making it suitable for direct-to-consumer, gifting, and online sales.
The business has validated demand through Facebook advertising, where order volume quickly exceeded in-house baking capacity. Marketing was intentionally paused due to production limitations, not lack of interest or sales. To date, only Facebook ads have been utilised, leaving significant untapped potential across other digital channels, wholesale opportunities, and corporate gifting.
The sale includes the established brand, tested recipes and methods, packaging designs, digital assets, supplier contacts, and a substantial amount of unused inventory. Approximately 2,000 unused 8oz glass jars and 900 branded packaging units (2-pack, 4-pack, and 6-pack formats) are included, representing immediate operational value and reduced startup costs.
This business is not tied to a physical storefront or lease and can be operated from any approved home-based or commercial kitchen, subject to council requirements. It is ideally suited to a baker, commercial kitchen, or dessert operator looking to add a ready-made packaged product line without starting from scratch.
The opportunity allows a new owner to focus on production and scaling, with branding, systems, and product development already completed.
History
Jarlicious-Cupcakes was established to create a premium cupcake-in-a-jar product with strong gifting and online appeal. The founders focused on branding, packaging, compliance, and testing demand through paid advertising. Early results showed strong customer interest, but limited baking capacity restricted growth. Having proven the concept, the founders decided to sell and allow the brand to be scaled by an operator with production capability.
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