Summary
Located in central South Melbourne and operating in a niche, low competition market, this business has outlasted every economic cycle in 30 years . Turnkey business with strong operating systems.
Location Details
South Melbourne facility offering excellent access for clients. Positioned near major arterials and transport, it attracts strong repeat business due to its convenience and proximity to the CBD. Secure lease provides long‑term stability.
Potential
• Rare opportunity to acquire one of Australia's most well known and profitable Market Research facilities in the industry.
• Existing infrastructure in place with recent upgrades to equipment. Nothing more to spend.
• Large customer base with repeat demand
• Niche market - only 2 dedicated operators in Melbourne
• Opportunity to expand offerings and/or to grow with other locations
• Incredible location -close proximity to CBD, arterial roads and public transport
• Existing business
• Entrepreneurs seeking a ready-made opportunity
Skills
A successful buyer must have capability in the following areas:
Commercial Skills
• Understanding P&L, margins, and forecasting
• Ability to manage client relationships
Operational Skills
• Facility management
• Scheduling and project coordination
• Oversight of AV/tech
People Leadership
• Managing staff and maintaining service standards
• Delegation and workflow oversight
Marketing & Growth Capability
Hours
Monday to Thursday from 4.30-10pm. However, bookings are generally received during business hours by phone or email.
Lease
5 x 5 x 5 with option to purchase freehold. Business seller is the landlord.
Employees
3 casual employees who apply for shifts using dedicated software
Reason for Sale
Retirement
About the Business
JB Market Research operates a professional, fully equipped qualitative research and meeting room facility designed for focus groups, in‑depth interviews, sensory testing and workshops.
The business provides:
• Purpose‑built rooms for qualitative research
• Client hosting and hospitality services
• AV recording, streaming, and potential for hosting on line sessions
• Project coordination and fieldwork support
The business is known for reliability, professionalism, and seamless delivery—enabling agencies and corporates to run research without operational friction.
Client Base
JB Market Research serves a diverse and stable client portfolio including:
• Market research agencies
• Advertising and brand agencies
• Government and public sector organisations
• Corporate teams
• Independent consultants
• Universities and researchers
• Sales teams
• International clients
Clients value the facility’s consistency, hospitality, and technical capability evidenced by repeat bookings.
Unique Strengths & Competitive Advantages
• Reputation for Reliability
Years of consistent delivery has created strong trust with clients.
• Premium Facility Experience
Purpose‑built rooms, professional hosting, and seamless AV elevate the experience.
• Strong Repeat Business
A high proportion of recurring clients provides predictable revenue and reduces acquisition costs.
• Operations
Documented processes, trained staff, and established workflows make the business transferable.
• Diverse Revenue Streams
Room hire, project coordination and offsite capabilities create multiple income channels.
• Low Owner Dependency
The business can operate with minimal owner involvement when the buyer has the right skill set.
• Strategic Positioning in Melbourne
Located in a highly desirable central location with strong demand from clients.
Why JB Market Research Is a Strong Investment
• Predictable Cashflow
• Repeat clients and consistent demand for qualitative research create stable revenue.
• Transferable Business Model
• Clear SOPs and trained staff reduce transition risk.
• Low Capital Expenditure Requirements
• Facility and equipment are already established; ongoing costs are predictable.
• Opportunity for Growth
Buyers can expand through:
• Digital recruitment panels
• Partnerships with agencies
• Extended hours
• UX and sensory testing
Ideal for investors, owner operators or strategic buyers. This is more than just a business- it is recognised and trusted Australia wide and has a compelling market position in Melbourne.
History
For 30+ years we’ve delivered a premium, purpose‑built research facility experience backed by seamless AV and consistent performance. Our diverse repeat‑client base provides predictable revenue, and our documented systems make the business simple to operate and ready for transfer.
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