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35351 Established Online Jewellery Store - Home Operated Business
Summary
Lotties are stylish pants with a hidden pocket for a hot water bottle or what bag. Comfy for the couch and stylish for the office. For women with endo, tension and period pain.
Location Details
This is an online business and can be operated from anywhere. We can even include warehouse fulfilment from Camperdown 2050.
Potential
- A proven product solving a real problem
- A fully built brand ready to scale
- Strong early demand signals
- Multiple untapped growth channels
Skills
marketing is the most important skill for this business, the rest is basic eCommerce
Hours
flexible and completely up to you but I'd say 1-2 hours a day for marketing and management
Reason for Sale
I started Lotties as a side project, as I was tired of being in pain and either sucking it up or waddling around with my hot water bottle.
But here's the deal: I am great at bringing ideas to life - positioning, branding, production, etc. But I don't enjoy marketing.
Lotties is a brand that needs a strong marketer who's really passionate about the industry and amazing at creating content.
There's so much potential in the brand and I really want to see every woman in Australia owning a pair!
About the Business
Lotties is a brand by Self Cared (it is currently not a lone-standing business).
As part of the sale, we will separate Lotties and Self Cared and include a dedicated Shopify website.
Lotties a black pants, a single SKU, and come in sizes S-3XL in the colour black.
Production is in Australia but can be taken overseas for cost reduction.
Order fulfilment is currently from the Self Cared warehouse in Camperdown 2050.
option to keep using Self Cared warehouse and fulfilment setup
optional business advisory
optional continuous website and branding and photography support through Considered Agency
option to keep selling through selfcared.com.au (wholesale or dropship)
What's included:
domains (lotties.au, hotwaterbottlepants.com.au, hotwaterbottlepants.au, lottiespants.com, lottiespants.com.au, lottiespants.au
design patterns, marker files, mini marker excel files
design patent
Google Workspaces email address [email protected]
Instagram account @lotties.au
Canva templates and pre-created content for Instagram
Fully developed brand, including logo, illustrations, photography, style guide
photoshoot assets (60+ images, multiple edited and raw videos including behind the scenes)
custom Shopify website
UGC content (videos and images) + testimonials
~$16,000 worth of stock (121 pants)
hot water bottles (40)
hot water bottle covers (121) - made from offcuts
inner labels (logo and sizes)
swing tags
safety brochure
contacts and deals: patternmaker, cutter, factory (all local in Sydney), fabric supplier (Melbourne)
extra fabric, webbing tape, elastic and stud tape (enough for 30 pants and bottle covers)
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