Summary
Ever wanted to run your own interior styling business without the headache of building it from scratch? Or maybe you’re already staging and just need a massive, instant inventory upgrade?
Location Details
Newcastle ,Hunter Valley,Port Stephens,Central Coast
Potential
The Indoor State holds massive growth potential for an incoming buyer looking to scale a pr property staging business.Proven ROI & Reputation: Known for styling that evokes emotional connections and drives fast sales above asking price.Scalable Business Model: Built-in growth levers like the highly attractive "Style Now, Pay Later" model and recurring "Refresh Services." Market Expansion: Easy path to scale by expanding the inventory warehouse, strengthening real estate agent partnerships.
Skills
To successfully take over and scale The Indoor State, a buyer doesn't necessarily need to be a world-class interior designer—they need to be an excellent orchestrator. The most successful buyers in the property staging industry typically possess a mix of strategic, operational, and interpersonal strengths.
Hours
Currently operating on a part time basis Mon to Friday only
Lease
We currently have a lease on a shed that will expire on my exit. This can be renewed or taken somewhere else
Employees
Currently Family owned and operated.
Reason for Sale
Moving further into Interior Design with renovating houses
About the Business
Ever wanted to run your own interior styling business without the headache of building it from scratch? Or maybe you’re already staging and just need a massive, instant inventory upgrade?
I’m selling my entire indoor home staging business as a complete package. No piecing it out, no splitting it up—you get absolutely everything needed to hit the ground running from day one.
Here’s exactly what you get:
The Brand & Name: Fully established business name, logo, and branding assets.
The Furniture: A huge, curated collection of modern and contemporary indoor furniture (sofas, dining sets, beds, accent chairs, tables, etc.) chosen specifically to make houses sell.
The Decor: Tons of soft goods and accessories—rugs, cushions, throws, artwork, mirrors, and lighting to finish off any space.
The Setup: Commercial-grade storage racks and shelving units to keep everything organized and easy to pack into a truck.
Why buy the whole lot?
Ready to roll: Skip the months of hunting down furniture, waiting on shipping, and building a brand. You could literally take over and stage a house next week.
Instant value: The cost of the furniture and warehouse racks alone makes this a killer deal.
Perfect for: An aspiring entrepreneur, a designer wanting to pivot into staging, or an existing company looking to scale up fast.
History
Business has been running for over 2 years in the region. There is potential for much more growth on the business for the right person that can commit more time to it
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