Summary
Silicone and tungsten wedding ring brand selling online across Australia, with wholesale supply to 6 retail stores. Fitness, trades, ADF and LE. Home-based, low hours, current live sales and stock.
Revenue
$10,000 pm
Rent
$0 pm
Expenses
$8,000 pm
Net Profit
$2,000 pm
Location Details
Online - Can be run out of a room with a computer (including storage).
Potential
This business has significant room to grow. Ad spend on Google and Meta is already proven profitable. Know how to increase ROAS in ads will greatly improve profits. The existing wholesale network of 6 retail stores can be expanded nationally with minimal effort. Higher average order value is achievable through gift bundles, seasonal promotions, and engraving options. International markets remain untapped. There is limited social media presence, no email marketing or founder identification. Possibilites to bridge into other industries.
Skills
nil required although for scaling and growth, marketing and sales would be a great help.
Hours
7 hours per week. Usually split up into 1 hour per day for packing and admin.
Lease
nil
Employees
nil
Reason for Sale
The owner is relocating and pursuing a new venture. The decision to sell now is deliberate — the business is performing at its best, the ad channel is proven, and the timing allows for a proper handover to the right buyer rather than a rushed exit.
About the Business
A premium Australian e-commerce brand specialising in silicone and tungsten rings — a fast-growing niche with strong gifting appeal and repeat purchase potential. The store operates on Shopify and ships Australia-wide, with 6 active wholesale accounts across the country.
The business is genuinely low-touch — the current owner spends minimal hours per week managing operations, making it ideal as a side business or scalable full-time venture.
Brand name, URL, and full financials provided upon execution of NDA.
Financial Snapshot
Monthly Revenue (recent) ~$10,000–$12,000 AUD
Organic Revenue Floor ~$3,900/month (pre-ads)
Ad Spend ~$6,000/month
Wholesale Revenue ~$10,500/year (6 accounts)
Valuation Basis 2.5x–3x SDE
Inventory Included ~$15,500 at cost
What's Included
Shopify store (fully built, optimised, with all product listings)
All supplier relationships and product sourcing contacts
Proven paid ad campaigns with historical data and creative assets
6 wholesale accounts across Australia (warm relationships, reorder history)
Customer database and email marketing setup
Social media accounts and brand assets
Full handover and transition support from current owner
Growth Opportunities
Ads have only been running for 3 months — significant upside as campaigns mature and optimise
Wholesale channel is untapped — formalising agreements with existing accounts could add meaningful recurring revenue
Gifting market (engagements, weddings, anniversaries) is largely unpenetrated
Expansion into NZ and broader international markets is straightforward from the existing Shopify setup. Expansion into other industries like fitness.
History
Founded in 2022 by the current owner and operated as a side business throughout its history. Despite minimal marketing investment, the brand has at least doubled in revenue each year since inception — demonstrating strong organic product-market fit. Paid advertising was only introduced in early 2026, which has accelerated growth further. The business has never been formally optimised, representing significant untapped potential for a dedicated buyer.
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