Summary
Established online store generating ~$40K annually with a loyal repeat customer base, ready to trade from day one. Zero social media presence means the biggest growth lever hasn't been touched yet.
Revenue
$8,072 pq
Rent
$0 pq
Expenses
$3,934 pq
Net Profit
$4,138 pq
Potential
Golf is a $2B+ industry in Australia and growing fast — particularly among women. This business has never had an active social media presence. One engaged Instagram or TikTok account targeting women golfers, golf mums, or club communities could transform visibility overnight. The wholesale channel is wide open — Duty Free and European accounts exist but have never been actively managed or expanded. Add range depth, run seasonal campaigns, pitch to pro shops and golf clubs. The infrastructure is built. The ceiling is genuinely high.
Skills
No industry experience needed. The right owner is social-media confident, knows how to build an audience, and is comfortable running a simple online store. BigCommerce is intuitive. Mailchimp is already set up. Supplier relationships are in place. If you can create content, engage a community, and show up consistently — you have everything this business needs. Basic comfort with online orders and occasional wholesale correspondence covers the rest.
Hours
less than 5 hrs/week to manage orders and shipping. Extra hours are your choice — invested directly into growth.
Lease
No lease. Fully online — run from home, anywhere in Australia.
Employees
No employees needed. Five hours a week runs the existing business. Every hour beyond that is yours to invest in growth — social media, wholesale outreach, new stockists. This is a one-person lifestyle business with real commercial upside.
Reason for Sale
Two owners, two full-time careers, two young families. We bought this business believing we could grow it alongside everything else — and we underestimated the pull of life. The business has run itself reasonably well on autopilot. But it has never had a focused owner behind it, and it deserves one. We're not selling because it's broken. We're selling because the right person for this isn't us — and we'd rather it go to someone who can actually back it.
About the Business
This is an established online golf apparel business selling direct to consumers and through wholesale — generating $35-40,000 in annual revenue with a customer base that keeps coming back.
The store runs on BigCommerce and is fully operational. Orders come in, get packed, get shipped. Nearly 2,000 customers are on the Mailchimp list, the majority of whom are repeat buyers. Wholesale accounts are live — Duty Free stores serving the Asian tourist market and a reseller in Europe — both underserviced and ready to grow.
The product is proven. The demand is real — in-demand sizes have sold out. The infrastructure works.
What has never existed is a marketing presence. There is no Instagram. No TikTok. No content strategy. No community. The business has grown to $40K annually on word of mouth and repeat purchase alone.
For the right owner — someone who lives online, understands how to build an audience, and wants a business that fits around family life — this is a rare find. The hard work of building a store, finding suppliers, establishing wholesale relationships, and proving product-market fit has already been done. The growth lever — social media and wholesale expansion — hasn't been touched.
Golf in Australia is booming. Women's participation is growing fast. Golf apparel sits at the intersection of sport, fashion, and lifestyle — exactly the kind of content that performs on Instagram and TikTok without a large advertising budget.
The numbers at a glance:
— ~$35-40,000 annual combined retail and wholesale revenue
— Repeat customer majority
— ~2,000 Mailchimp subscribers, program in place
— BigCommerce storefront, live and operational
— Duty Free wholesale (Asian tourist market) + European reseller
— ~$20,000 stock on hand (SAV, separate to purchase price)
— 5 hours per week to manage existing operations
— Zero social media presence — pure upside
This suits someone who wants flexibility, backs themselves commercially, and is ready to build something real around a life they're already living. No lease. No staff. No office. Just a focused operator and an open runway.
Asking $25,000 + SAV (~$20,000). Financials, platform access, and supplier details available to genuine enquirers. Full handover included.`
History
The business was established prior to our ownership and had already built a loyal customer base and wholesale relationships before we acquired it. We have owned and operated it for approximately one year alongside full-time professional careers (which we couldnt sustain). During that time we maintained existing accounts, fulfilled orders, and kept the customer base intact. A period of high demand left popular sizes out of stock — with inventory now addressable, the baseline is solid and the opportunity is clear.
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