Summary
Specialist water feature and garden ornaments business selling to retail & trade. Established 50 years, excellent reputation, most comprehensive product range in Australia. Products & services.
Location Details
Co-located with other complementary businesses for extra retail customer traffic. Main road location.
Potential
Social media represents a large growth and improvement opportunity. Current owners are of an older generation and have relied on more traditional "bricks & mortar" retail approaches.
Extended hours would offer greater sales as the business is currently closed on Sundays and every morning.
Skills
An interest in houses and landscaping design would be helpful. Most specific skills regarding the products can be passed on in a relatively short amount of time. Established relationships with skilled contractors are used for manufacturing, installation and landscaping services.
Hours
Currently Monday to Saturday in the afternoons, closed Sundays. Extending these hours is a growth opportunity.
Lease
5 years with renewal/extension available.
Employees
Currently 2.
Reason for Sale
Health reasons and owners are planning to retire.
About the Business
Whitehouse Gardens is a specialist fountain / water feature and garden ornaments business. This iconic family owned business was established 50 years ago and has a great reputation for the most comprehensive product range in Australia with excellent service and expert advice. Our customers include retail consumers, builders, landscapers, architects, designers and developers.
Our water feature range includes classical and modern styles of various types of fountains including concrete, cast iron, GRC (fibreglass and cement mix), fibreglass and bronze. Other products include statutes, urns, pedestals, bird baths, ponds, pumps, filters and accessories. Many products are locally made by established expert contract manufacturers and some are imported via established third party importers. Related services such as installation, pond cleaning and landscaping are offered utilising established relationships with expert contractors.
History
The business was started in 1972. The current owners purchased the business 10 years ago after one of them being employed by the previous owner for 15 years before that.
The business has built an excellent reputation over many years through Australia's largest range of relevant quality products, and enhanced over the past 10 years with a greater focus on providing helpful and expert advice leading to high customer satisfaction.
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