Summary
The business has been built into a streamlined, systems-driven operation with outsourced marketing and logistics fully in place, allowing for scalable, semi-automated management.
Revenue
$400,000 pa
Rent
$0 pa
Potential
Established Pilates equipment business with approx. $400k annual turnover and fully operational systems in place. Includes e-commerce website, outsourced marketing (Meta, Google, email), customer database, and integrated 3PL logistics. Stock included ($15k cost / $45k RRP). The owners are seeking a timely transition and are open to genuine buyers ready to move forward efficiently.
Skills
A general understanding of exercise equipment
Hours
15hrs p/w
Lease
Online business, WFH
Employees
No employess
Reason for Sale
The owners are undertaking a strategic restructuring of their business interests and are seeking to transition this business to new ownership. The systems, operations, and supplier arrangements are fully established, allowing for an efficient handover to a suitable buyer.
About the Business
This is an established and fully operational Pilates equipment business supplying high-quality reformer Pilates equipment and accessories to commercial studios and home users across Australia.
The business is approaching 4 years of operation and was founded by experienced Pilates studio owners with a background in mechanical engineering, fitness operations, and product design, resulting in unique, purpose-designed equipment rather than generic imports.
Built with a focus on quality and innovation, the business has established direct manufacturing relationships and a reliable supply chain.
The business generates approx. $400,000 annual turnover and has a strong presence in the growing Pilates and wellness market.
It operates through a fully functioning e-commerce website supported by outsourced marketing systems including Meta ads, Google Ads, email marketing, and organic social channels. All marketing is externally managed, providing a low-overhead structure.
Key systems include:
Fully automated e-commerce platform
Customer database and CRM
Integrated 3PL warehousing, freight and fulfilment
Established supplier relationships in China with direct communication and production processes
Inventory and stock systems already in place
Active social media channels
Stock of approx. $12,000 at cost (approx. $25,000 RRP) is included, providing immediate trading capability.
The business is structured for efficient operation with minimal overhead and is suitable for an owner-operator, Pilates studio, or e-commerce buyer.
Growth opportunities include increased digital marketing, wholesale expansion into studios, international distribution, and product range extension.
The current owners are seeking to transition the business to new ownership as part of a strategic change in direction and are focused on a smooth sale process.
This is a turnkey opportunity with established systems, infrastructure, and supplier relationships in place for immediate continuation and growth.
Serious enquiries only.
History
Founded nearly 4 years ago by Pilates studio owners with mechanical engineering expertise, the business was created to design and supply unique, purpose-built Pilates equipment for studio and home use. Built from industry experience and product innovation, it has grown into a recognised e-commerce brand with established manufacturing partnerships and direct supply chain relationships in China
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