Summary
+745,000 social media followers, +200,000 customer database, 4x Private Labels, Registered Australian Trademarks and Domain Names, Strong SEO and Google rankings
Location Details
Australia
The business currently operates online. We previously had stores in NSW, VIC and WA but our focus recently has been online which has no georgraphical boundaries! Physical retail stores can be opened in any state/terrritory in the future
Potential
Founded in 2010 the platform of this business has a huge customer database, social media platform and extensive historical data which provides an amazing opportunity for a new owner to grow the business exponentially!
Employees
Up to 4
Reason for Sale
After 16 successful years the founder of the business has decided its time to change pace and focus on her family
About the Business
Founded in 2010 the business grew to become one of the largest independent women's fashion retailers in Australia, behind only The Iconic and David Jones. With physical retail stores in NSW, VIC, WA and a strong online presence the business turned over $23m annually. It became the dress destination for all of Australia's finest designer brands.
In 2024, the founder (a creative at heart) no longer wanted to continue selling 3rd party brands and instead changed the business model to selling vertical brands only.
The business now only sells private labels which are 100% owned by the business and currently exclusive only to the business. The business designs all of the private brands and styles in-house before using our trusted manufacturers overseas to do the bulk production.
The business utilises a 3PL for all warehousing and online fulfilment services making the business an extremely efficient and profitable model. It also means the new owner can be based anywhere in Australia as this function is done remotely.
The business currently employs up to 4 people predominately in design whom have been with the business for some time and now work from home. Which again allows the new owner to be based anywhere. It also gives the new owner the guarantee of the private label IP to remain in the business once the founder is gone as the current employees have been working on the private labels for some time.
There is a huge opportunity for a new owner to come into the business and grow the new model exponentially as all the foundations are here. Below are just a few examples of how significant growth and brand equity can be built in the short term:
- develop more SKU's and stock holdings to generate more turnover. Current employees have capacity to facilitate this and the business has the customer database to convert additional inventory immediately
- open physical retail stores to compliment online. Our data and experience shows retail stores always increase sales online in the store region which compliments new retail store income
- grow private labels independently through stand-alone websites, influencer marketing, etc.
- wholesale the private labels to retailers within Australia and/or overseas to grow revenue and brand equity
- create social media platforms for each private label
- replicate the previous model by adding 3rd party brands to the current private label mix
The founder wants to see the business realise its full potential under the new owner so can provide short term support
IM can be provided upon signing NDA
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