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Well-established Hair and Beauty Salon For Sale Holland Park Neighbourhood
Summary
Established teeth whitening business, Brisbane-based, 5+ years trading. Studio & mobile services, online retail, and wholesale revenue streams, with presence in Gold Coast, Sydney & Melbourne.
Location Details
Brisbane
Main salon is in Brisbane
Potential
The biggest lever for growth is offering more Brisbane salon days as currently only Sunday at the salon is available and makes up 66% of total revenue
Growth in the last two financial years has come almost entirely from SEO and hands-off Google Ads. Meta ads have been paused since Jan 2026 and the 30,000+ social following isn't being posted to. Wholesale alone generated ~$42K last FY with simple inbound traffic. A buyer who posts consistently, repurposes that content into ads, and launches ads for wholesale has a clear path to scale.
Skills
No qualifications are needed to run this business. To perform the service for clients, a buyer can be ramped up in around a week, ready for a complete handover
Lease
The business does not have any leases. The salons are all on a week to week or daily rate basis
Employees
The business does not have any full time employees. All of the workers are sub contractors/freelancers
Reason for Sale
The business is run by two directors who have decided to pursue other ventures
About the Business
This is an established teeth whitening business, trading for over five years with fully documented financials since December 2020. The business operates across three revenue streams: in-studio and mobile teeth whitening treatments, an online retail range (whitening kits, strips, gel refills), and a wholesale arm supplying whitening products, training, and equipment to other providers.
Based in Brisbane/Gold Coast, the flagship studio holds over 1,000 five-star Google reviews and operates alongside a mobile service. Additional studio and mobile locations are already running in Sydney and Melbourne, giving a buyer a proven, replicable model, not a single site dependent on one location's foot traffic.
Clients fall into two groups: retail consumers booking in-studio or mobile appointments, largely reached through organic search and word of mouth; and wholesale/B2B clients (other beauty providers purchasing whitening kits and machines to run their own services).
Net profit has grown every year for the past three years: $62K (2023), $101K (2024), and $117K (2025), on revenue of roughly $300K–$490K per year. 2026 is tracking toward $125K net profit, achieved without paid social advertising.
An ideal buyer is Brisbane or Gold Coast based, looking for an established, profitable beauty business without the multi year grind of building one from the ground up. This business can easily be run by a sole operator until they decide to scale up the workload. Currently the directors are doing these numbers working less than 30 hours a week combined
History
The business started in December 2020 when the two founding directors began offering free treatments to influencers in exchange for exposure, building a presence that soon turned into organic bookings. Over five years it grew from just a Brisbane studio and mobile service, into The Gold Coast, Sydney and Melbourne, added an online retail range, and built a wholesale arm. Net profit has climbed every year since 2023, from $62K to $117K, driven almost entirely by organic demand.
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