Established Swimart Franchise in Cairns’ Southern Suburbs

About the Business

An opportunity exists to acquire Swimart Woree, an established pool retail and service business operating since 2006.

The business has built a long-standing customer base across Woree and surrounding areas and currently generates approximately $2.2 million in annual turnover.

A key strength of the business is its experienced team. One manager has been with the business for around 16 years, with another senior manager (who has been in the pool industry for over 30 years) having been with Swimart Woree for approximately eight years and expected to remain following the sale. This provides continuity for an incoming owner.

The business currently completes more than 600 pool services per month and operates across pool servicing, retail, equipment, repairs and ongoing pool care.

The store was fully refurbished internally and externally in December 2024 in line with Swimart’s updated store design. The premises are approximately 120sqm, with customer parking and a lease in place through to 2031.

The current owners are selling after 20 years in the business as they move into retirement.
- Business Highlights
- Established in 2006
- Approximately $2.2 million annual turnover
- More than 600 pool services per month
- Experienced long-term management team
- Established customer base
- Retail, servicing, repairs and equipment revenue streams
- Seven vehicles supporting the service operation
- Recently refurbished store
- Lease through to 2031
- Backed by the Swimart franchise network
- Owners selling due to retirement

Growth Opportunities

There is room for further growth through increased servicing capacity, additional staff and expansion into surrounding areas.

The owners have also identified pool fence inspections as a potential additional revenue stream, subject to the appropriate qualifications and insurance.

For a buyer looking to step into an established Swimart franchise with an experienced team and existing service base, Swimart Woree presents a solid franchise opportunity.

Price and further details available to qualified buyers.

Enquire today.