Summary
Essential Beauty is Australia’s largest beauty franchise with over 67 salons nationwide. Winner of the prestigious BRW award for fastest growing health and beauty franchise.
Rent
$60,000 pa
Location Details
Macarthur Square Shopping Centre, Level 3, Shop U16B/200 Gilchrist Dr
Macarthur Square is a large indoor/outdoor shopping centre located in the south western Sydney suburb of Campbelltown, New South Wales with over 331 Specialty stores and Major Retailers like Coles and Woolworths.
About the Opportunity
Essential Beauty Macarthur Square is operating under this nationally recognised Essential Beauty franchise beauty salon system since December 2022., the business benefits from access to approved suppliers, centralised marketing and operational support.
It is located within Macarthur Square, largest shopping destination in Sydney’s southwest less than an hour’s drive from the CBD, offering strong visibility and consistent footfall from a broad customer base.
Franchise fees
• $48,400 (incl. GST) – Initial upfront Fee incorporated in the purchase price
• $32K – Annual Franchise Fee expense in FY25
Revenue
• Over $210k pa in FY25
Rent
• $60k p.a.(incl.GST) approximately in FY25
Operating Expenses
• $156k pa approximately in FY25; or
• $120k Potential total operating expenses in FY25 for an owner operator
Adjusted Profit
• $51k adjusted profit in FY25; or
• $106k Potential adjusted profit in FY25 for an owner operator
Essential Beauty has been franchising since the year 2000 and with 67 salons across the country delivering millions of services through an in-person retail model, i.e. you cannot buy our services online, so when you team with us, you are buying a sustainable long-term business.
Marketing support
All franchisees are supported with social media National Marketing Programs run by our marketing department. In addition to this, each franchisee receives support from our team with programs integrated in a manner to grow sales and build customer awareness.
Training provided
We have created training programs including professional and exclusive online courses and hands-on experience, that will teach you everything that you need to know to operate your business. No prior experience is required as we will show how to provide our services with qualified employees. The training program also includes client sales and service, administration, accounting and the e-learning online portal with over 40 training courses.
Skills
Essential Beauty offers you the opportunity to be in business for yourself, not by yourself. Our role is to train you in every facet of the business, and provide ongoing support to ensure that the business works efficiently and profitably by using our proven franchise system. No experience in the beauty industry is necessary.
Length of Agreement
Essential Beauty offers both a 5-year or 10-year franchise term.
Our first franchisee is still with us after 20 years!
Year Business Established
1990
Year Franchising Commenced
2001
Site locations
65
History
Established in 1990 in the CBD of Adelaide, Essential Beauty was the first multi-service beauty salon of it’s kind. Demand grew quickly which required multiple sites to be opened over the next decade.
Franchising since 2001, we have a steady and sensible approach to expansion whereby we work closely with franchisees to help them gain success and financial freedom. We have a chain of over 60 salons that are trading well with multi-site operators, we attribute this to careful and diligent management and extensive training of our franchisees.
Awards
Essential Beauty is the winner of BRW’s fastest growing Health and Beauty franchise in Australia as well as BRW’s most coveted of all awards - fastest growing franchise by revenue growth.
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