Summary
Established Australian pet accessories ecommerce brand with $291K retail inventory, 98K website sessions, 1,000+ email subscribers, wholesale accounts, suppliers, customers and social channels.
Revenue
$19,361 pa
Rent
$3,720 pa
Expenses
$11,171 pa
Net Profit
$4,470 pa
Location Details
Lila Co Aus is an ecommerce business that can be operated from anywhere in Australia. Current owners are based in Cairns, QLD, where inventory is stored and orders are packed and shipped.
Potential
Strong growth potential for a buyer with time and marketing capability. Lila Co Aus has established Meta and Google ad accounts with historical campaign data, audience learnings and proven product interest, providing a strong foundation for paid advertising. Further upside exists through SEO, Pinterest, email marketing, influencer partnerships and wholesale/B2B expansion. With suppliers, stock, brand assets and systems in place, the business is ready to scale.
Skills
No formal qualifications are required. The business would suit a buyer with ecommerce, digital marketing, retail, wholesale or pet industry experience, or someone willing to learn. Key skills include managing Shopify, customer enquiries, order fulfilment, email marketing, social media, Meta/Google ads and supplier relationships. A buyer with strong marketing capability and time to focus on growth would be well positioned to scale the brand.
Hours
Approx. 10 hrs/week to maintain, with 15–25 hrs/week recommended for active growth and scaling.
Lease
N/A
Employees
No employees. The business is currently operated by the two owner/partners. A new owner could continue operating the business independently or outsource order fulfilment, marketing or customer service if desired.
Reason for Sale
Lila Co Aus is being offered for sale as the current owners are now focused on other business and professional commitments and are unable to give the brand the time and marketing attention it deserves. The business has strong foundations, established products, inventory, customers and growth channels in place. A new owner with the capacity to focus on marketing, sales and wholesale expansion will be well positioned to take the brand into its next stage of growth.
About the Business
Lila Co Aus is an established Australian ecommerce brand offering premium pet accessories for modern dog owners. The range includes dog car seats, travel accessories, dog walking bags, cooling products, life jackets, harnesses, collars, leads, bandanas and other lifestyle accessories.
The brand has developed a warm and recognisable brand identity, strong product photography, established social media channels and a customer base that connects with the brand’s lifestyle-focused positioning.
This is not a starter store. The business comes with proven products, established suppliers, existing customers, significant stock on hand, operational processes, brand assets and marketing infrastructure already in place. The sale includes inventory valued at approximately $86,570 AUD at stock value, with an estimated retail value of approximately $291,407 AUD, giving a new owner the ability to continue selling immediately without the need for major upfront stock investment.
The business has recorded approximately 98,000 website sessions, 152 orders, an average order value of approximately $95.34, and a customer return rate of 16.26%. It also includes a 1,000+ subscriber email database, established Meta and Google advertising accounts with valuable campaign history and audience learnings, active social media channels, a developed Pinterest strategy, influencer relationships and wholesale accounts. These assets provide a strong foundation for a buyer who understands ecommerce and is ready to invest time into marketing, sales and business development.
Lila Co Aus is currently operated by the two owner/partners with no employees and low overheads. It can be run from anywhere in Australia, with stock currently stored and shipped from Cairns, QLD. Current owner involvement is relatively low for maintenance, with greater upside available to a buyer who can dedicate consistent time to paid advertising, SEO, email marketing, social media content, influencer partnerships and wholesale/B2B growth.
The key opportunity lies in taking an already established brand and giving it the consistent marketing attention required to scale. A new owner is not starting from scratch — they are acquiring a built ecommerce platform, recognised brand identity, product range, stock, suppliers, marketing data, customer database and existing wholesale foundations. For the right buyer, Lila Co Aus offers an attractive opportunity to step into the growing pet lifestyle market and build on a brand with significant untapped potential.
History
Lila Co Aus was established by two owner/partners who saw an opportunity to create stylish, practical and high-quality pet accessories for modern dog owners. The brand has grown through ecommerce sales, social media, influencer collaborations, email marketing and wholesale relationships. Over time, the owners have built a strong product range, supplier base, customer database, brand assets and marketing infrastructure, creating a solid foundation for a new owner to continue and scale.
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