Summary
$7,500 including website, systems, approx. $12,000 listed stock, 4,000 followers, seller network and customer base. Flexible side-business with strong growth potential.
Revenue
$5,000 pa
Rent
$0 pa
Expenses
$2,350 pa
Net Profit
$2,650 pa
Location Details
Online business -location flexible / can be operated from anywhere in Australia. Business is currently operating from home addresses located on Sunshine Coast QLD.
Potential
The business has strong potential for growth with the right owner and consistent time investment. An established audience of approx. 4,000 followers, seller network, customer base, website and systems provide a strong foundation. Paid advertising is already generating sales, with further opportunity to grow through stronger social media engagement, increased stock turnover, seller growth and new marketing initiatives. Approx. 10–15 hours per week would provide a solid foundation for growth.
Skills
No specific qualifications or previous industry experience are required. This is an ideal side-hustle business for someone with a positive, proactive and “go-getter” mindset. Basic knowledge of Instagram and digital marketing would be beneficial, particularly for growing the existing audience and sales. Everything else is straightforward and can be learned with the existing systems and processes in place. The right attitude, consistency and willingness to learn are more important than specific skills.
Hours
24/7 online store. 10-15 hours minimum per week dedicated to the business is recomended for the growth aspect.
Employees
We are currently 2 owners.
Reason for Sale
The business is being offered for sale due to a change in the current owners’ personal commitments and available time. We genuinely love the business and believe in its potential, but we can no longer dedicate the consistent time and attention needed to take it to the next level. Rather than allow the business to remain underdeveloped, we would love to see it continue with someone who has the time, energy and enthusiasm to build on the foundations already established.
About the Business
Established online secondhand children’s clothing business specialising in quality boutique and designer brands, with a focus on giving beautiful pre-loved clothing a second life.
The business has been thoughtfully built from the ground up and provides a new owner with an established online operation rather than starting from scratch. It operates through a commission-based seller model, allowing parents to submit quality clothing their children have outgrown while the business manages the selling process.
The sale includes the established business concept and brand, website and associated systems, social media accounts with approximately 4,000 followers, existing customer and subscriber base, established seller relationships and network, current inventory, business processes and systems, marketing strategy and knowledge developed through operating the business.
Current inventory has an estimated total listed selling value of approximately $12,000, based on the individual selling prices of the items currently held. Paid advertising is already generating sales, providing an existing marketing foundation for the new owner to build upon.
There is significant opportunity for growth, particularly through stronger and more consistent organic social media engagement. Further opportunities include growing the seller network, increasing stock turnover, strengthening customer loyalty, developing promotions, increasing brand awareness and exploring additional marketing channels.
The business is ideally suited to someone looking for a flexible side hustle or work-from-home business. We recommend approximately 10–15 hours per week for consistent management and growth, although the time commitment can be tailored to the owner’s goals.
No specific industry qualifications or previous experience are required. Instagram and digital marketing knowledge would be beneficial, while the existing systems and processes make the business straightforward to learn. A proactive, motivated and consistent “go-getter” mindset is more important than specific industry skills.
The business is being sold due to a change in the current owners’ personal commitments and available time. We genuinely love the business and believe it has significant potential, but can no longer dedicate the time required to grow it further.
Asking price: $7,500.
Further financial information and identifying details will be provided to genuinely interested buyers following an initial confidential discussion.
History
The idea began in May 2024, created by two mums with a love of secondhand shopping and quality children’s clothing. Having bought and sold our own children’s clothes, we saw a gap for a streamlined way for overwhelmed parents to sell quality items, while giving shoppers an easier way to find boutique and designer brands without sifting through lower-quality listings. The online store launched in April 2025 and has since grown into an established business with an audience, seller network, customer base and operating systems.
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