Summary
Established Melbourne inner-north boutique (fashion, homewares, gifts) since 2012. $260,000 + SAV. 30%+ turnover growth, owner income $150K+ p.a., secure lease to 2039. Genuine buyers only.
Location Details
Located in an affluent, financially stable inner-city pocket poised for continued growth. A genuine destination shopping strip with a loyal local following plus steady tourist traffic, close to essential amenities — medical, banking and supermarkets.
Potential
This business has strong bones and untapped upside, having thrived for over a decade with minimal marketing and no formal marketing plan — growth has come almost entirely from reputation and repeat custom. Key opportunities for a new owner:
- Build a structured marketing strategy
- Expand social media presence
- Activate the existing customer database
- Introduce paid advertising
- Fully utilise the e-commerce platform (built 2019)
- Explore franchising — a frequent customer request
- Use the rear studio/office for workshops or content
Skills
This business suits two types of buyer equally well:
An owner-operator: for someone wanting a creative challenge, flexible time, strong income, business savvy, and a love of customer engagement, beautiful products, curated spaces. SOPs make it easy..
A buyer with e-commerce and digital marketing skills — or the capital to invest in them — who can see the untapped upside in a business that's never run a structured campaign, and is ready to apply that expertise or investment to a proven customer base and an under-utilised online store.
Hours
Mon-Sat 10am-5pm
Sun 11am-4pm
Closed all Public Holidays
Extended hours the 4 weeks before Christmas - 9am-6pm
Lease
Secure lease: New lease, Feb 2027 (2 x 5 x 5), rent fixed for 2years at $60,000, CPI thereafter. Under 7% of turnover
Employees
3 casual employees
Reason for Sale
The owner opened the store in February 2012, aged 24, with a Cert IV in Business and just six months of retail experience — and built it into a trusted local institution. A serious health scare in 2020 prompted a change in priorities, and after 13+ years of trading, the owner is ready to pass the business on to someone who can take it to its next stage and is looking to relocate for a lifestyle change.
About the Business
A well-loved lifestyle boutique trading since February 2012, curating fashion, accessories, homewares, books, and gifts, with a strong focus on Australian-made and ethically sourced products. Built almost entirely through word of mouth, the business has built a loyal customer base over 13+ years and is ideal for a hands-on owner-operator, or a buyer with e-commerce and marketing skills ready to capitalise on the solid foundations already in place. Praised as being a reliable "go-to" store for locals and return visitors looking for gifts.
Business Highlights:
Strong, consistent owner income exceeding $150,000 per annum (inclusive of superannuation and add-backs) — maintained steadily even as turnover has grown, pointing to healthy margins and room for a new owner to reinvest or increase personal drawings further.
Consistent double-digit revenue growth, with turnover increasing by more than 30% over the past two years — a business genuinely trending upward.
Secure lease: new 12-year term from Feb 2027, under 7% of turnover
Documented systems: clear Standard Operating Procedures covering day-to-day operations support a smooth handover
Established e-commerce store, professionally built in 2019, user-friendly and manageable without outsourced IT
Ethical positioning: a curated range with an emphasis on Australian design, local manufacturing, and sustainable sourcing
Versatile rear studio/office space with potential for workshops, additional revenue streams, or content production
Location: Located in an affluent, financially stable inner-city pocket poised for continued growth. A genuine destination shopping strip with a loyal local following plus steady tourist traffic, close to essential amenities — medical, banking, and supermarkets.
Lease: Single, combined lease covering the full retail footprint (shop plus adjoining rear space) — currently two leases, to be unified. New lease commencing 24 February 2027, structured as 2 x 5 x 5 years (2-year initial term plus two further 5-year options, offering up to 12 years of security). Rent fixed at $60,000 p.a. for the initial term (24 Feb 2027 – 23 Feb 2029) — an increase of just ~2% on current combined rent, well below current CPI of 4.6%. Rent reviews on the two 5-year option terms will be standard CPI-linked
Owner involvement: Can be run hands-on or managed remotely
Product Range: Women's and men's clothing and accessories, children's items, homewares, books, and gifts — with a consistent focus on quality, Australian-made, and ethically sourced goods.
History
Founded in February 2012, this store has grown organically over 13+ years through word of mouth, with minimal paid marketing and no formal business plan. A significant website investment (2019) remains under-utilised, and constant inquiries about "other stores" point to untapped expansion demand.
The business has become a genuine destination shopping strip fixture, offering exclusive brands and a devoted customer following as a local cornerstone. It's now time to pass it to a new owner to build on this foundation.
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