Summary
Profitable home fragrance & self care brand, 4 years trading across Melbourne shopping centres. 70% margin, dual kiosk + online revenue, 3 extra setups ready to go. Selling for personal reasons.
Location Details
Exact location disclosed to serious enquiries after signing a confidentiality agreement. Currently trading from a shopping centre kiosk in Melbourne's greater metro area.
Potential
Significant growth potential for the right buyer. Three additional kiosk setups are fully built and warehoused, ready to deploy into new shopping centre locations immediately — without the upfront fit-out cost a new business would face. Expanding into one or two additional centres could realistically double revenue. The online store also has strong room to grow through increased digital marketing, influencer partnerships, and expanding the product range into complementary self care categories.
Skills
No prior fragrance or self care industry experience required. The ideal buyer is passionate about lifestyle retail and comfortable engaging with customers. Basic business management skills are helpful — the current owner will provide full training and a handover period to ensure a smooth transition. An interest in social media and digital marketing would be an advantage given the online store's growth potential, but is not essential as systems and processes are already in place and easy to follow.
Hours
Currently owner-operated at 25-30 hours per week. Flexible across weekdays and weekends.
Lease
Shopping centre kiosk licence in place. Terms and transferability available to serious buyers after NDA is signed.
Employees
Two casual staff members currently assist with kiosk operations
Reason for Sale
The owner has made the difficult decision to sell due to personal reasons and is committed to ensuring a smooth and successful transition for the right buyer. This is not a reflection of the business performance — trade remains strong and the business is in great shape. The owner is genuinely proud of what has been built over the past four years and wants to see it continue to thrive under new ownership.
About the Business
This is a profitable, well-established Melbourne home fragrance, self care and jewellery brand that has been trading successfully across multiple shopping centres for almost four years. The business offers a curated range of high-quality, hand-crafted candles, reed diffusers, perfume oils, self care products and jewellery — designed to elevate everyday living and make beautiful, thoughtful gifts.
The business operates across two revenue streams. The kiosk sits in a high-foot-traffic shopping centre location, drawing strong walk-in trade from a loyal and growing customer base. The online store operates independently, generating consistent revenue around the clock and supported by targeted digital advertising.
Financial Performance
Over the 31-week period from November 2025 to June 2026, the business generated $243,000 in total revenue — $185,000 from the kiosk and $58,000 online. Gross margin sits at a strong 70% across all products, with a net profit of approximately $42,150 for the period. The Christmas trading season (November–December) is a particular highlight, with the kiosk generating $75,000 in just 8 weeks.
What Makes This Business Special
The brand has a strong aesthetic identity and a genuine connection with its customers. Products are thoughtfully curated across fragrance, self care and jewellery — beautifully presented and positioned at an accessible price point that drives strong repeat purchase behaviour both in-store and online. The combination of home fragrance and jewellery creates a natural gifting destination, particularly strong during peak seasons.
Ready to Scale
One of the most compelling aspects of this opportunity is the immediate growth potential. Three additional kiosk setups are fully built and sitting in a warehouse, ready to be deployed into new shopping centre locations without the significant upfront fit-out investment a new business would face. A motivated buyer could realistically expand into additional centres within months of taking over.
Simple to Run
The business is currently managed by the owner at 25–30 hours per week, supported by two casual staff members. Operations are straightforward, suppliers are established, and systems are in place. Full training and a handover period will be provided to ensure the new owner is set up for success from day one.
This is a rare opportunity to acquire a proven, profitable lifestyle brand with strong margins, immediate income, and real room to grow. Full financials and brand details are available to serious buyers.
History
Founded in Melbourne almost four years ago, this home fragrance, self care and jewellery brand started with a single kiosk and quickly expanded across multiple shopping centres, building a loyal customer base and strong reputation for quality.
An online store was later added, creating a second growing revenue stream. The founder has made the personal decision to move on, leaving the business in excellent shape with strong financials and three kiosk setups ready for a new owner.
Connect with us