Summary
Thriving health & wellness business in Rosebud, VIC. Includes retail health store + yoga/meditation studio. Loyal locals, tourist trade & strong turnover. Rare opportunity, opposite the beach!
Revenue
$780,000 pa
Rent
$44,000 pa
Expenses
$195,000 pa
Net Profit
$87,000 pa
Location Details
879 POINT NEPEAN RD, ROSEBUD
Opposite the Beach - Top tourist location on the Morningtion Peninsula.
Potential
With strong annual turnover of ~$780K and loyal local plus tourist trade, this business is primed for growth. Currently operating close to break-even due to lifestyle choices, a motivated new owner could increase profit by expanding the online store, running more classes/events, refining staffing, and leveraging the prime foreshore location. All systems, suppliers, and staff are in place, ready for an energetic operator to step in and scale.
Skills
This business is well suited to an owner with a passion for natural health, retail, or community. No naturopath qualifications are required—success relies on good customer service, basic business management, and enthusiasm for wellness. Skills in sales, stock control, or events are valuable, while marketing or online knowledge can further expand revenue. With strong systems and supplier relationships already established, this is an ideal lifestyle business by the sea.
Hours
Open 7 days, Mon–Sat is well established new Sunday trade well received; plus classes run early mornings and evenings.
Lease
Lease expires 2027, and can be renewed in multiples of 2 or 3 years.
Employees
The team includes an admin staff member and reliable casuals who cover all retail shifts (Mon–Fri 9am–5pm, Sat 10am–3pm). This structure provides consistent support, flexible coverage, and an easy handover for a new owner.
Reason for Sale
After many rewarding years running this well-loved business, the owners are ready for a new chapter focused on family and travel. The choice to sell is a lifestyle decision, not a reflection of business performance. This creates a rare opportunity for a new owner to step into a thriving, community-focused enterprise with loyal customers and strong foundations. With systems, suppliers, and staff in place, it’s perfectly positioned for fresh energy and future growth.
About the Business
This is a rare opportunity to purchase a long-established health and wellness business with deep community roots and multiple income streams. Operating successfully for decades in the heart of Rosebud on the Mornington Peninsula, it is a trusted destination for natural products, therapies, yoga, meditation, and nourishing food. Its reputation, loyal customer base, and prime foreshore location make it a standout lifestyle business.
The health store is the cornerstone, offering premium vitamins, supplements, mushroom powders, teas, natural beauty products, crystals, candles, gifts, and more. Carefully curated stock and personalised service have made it a go-to for locals and holidaymakers seeking quality and trusted advice.
The in-store juice and smoothie bar serves fresh juices, superfood blends, coffee, chai, and healthy takeaway snacks. Popular with both regulars and tourists, it adds vibrancy to the retail space and complements the health-focused offering.
The adjoining studio and temple room provide a schedule of yoga and meditation classes held mornings and evenings, creating consistent income and strong community connection.
A private consultation room is also included, currently used for psychic readings, energy healings, and naturopathic appointments, with scope to expand into massage, coaching, or allied health.
This diverse mix of retail, hospitality, classes, and services makes the business far more than a store — it is a holistic hub and community landmark.
With systems, suppliers, and staff support in place, it is ready for a smooth handover. Trading Monday to Saturday, with Sundays recently introduced and already proving successful, the model is flexible for a new owner.
This is an ideal lifestyle business for an energetic operator, couple, or family. Whether you continue the proven model or add your own ideas, the foundations are solid and the potential is significant — from online expansion to café growth to additional classes and consultations.
History
This business has a proud 50-year history, originally founded by a Reiki practitioner and his wife, a pharmacist. Together they successfully ran it for 25 years, building a reputation for quality and care. Since then, it has passed through a handful of dedicated owners, each adding their own touch while maintaining the strong foundations and core identity. Today it stands as a well-loved wellness hub in Rosebud, known for its trusted products, services, and long-standing community connection.
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