Summary
The Eltham precinct offers a blend of village charm and commercial convenience. Customers enjoy a relaxed yet thriving shopping environment that attracts families, professionals, and retirees alike.
Royalties
$0 pw
Marketing Fees
$0 pw
Location Details
10 Commercial Place Eltham
This tree lined shopping precinct offers a loyal residential base, walkable retail strip, anchored by Coles, Woolworths, and Aldi, alongside popular cafes, medical services, and specialty stores, ensuring a constant flow of foot traffic.
About the Opportunity
Why This Opportunity Stands Out:
• Fully Operational Site – Step into a store with an established customer base and immediate cashflow.
• Premium Retail Mix – Join a centre with major supermarkets and a variety of high-performing specialty retailers.
• One-Level Convenience – Easy customer access with underground parking and a modern layout.
• Ideal for First-Time Franchisees – Full training, operational support, and proven systems provided.
• Low Buy-In Cost – A significantly lower investment than opening a new site, with strong upside potential. Priced to sell!
• Backed by a Trusted Brand – Ferguson Plarre is a multi-award-winning family business with over 120 years of history.
This is a perfect opportunity for someone looking to enter small business with confidence, backed by a recognised brand and a supportive franchise network.
Come and be part of the Ferguson Plarre network where food is what we’re famous for and whether it’s sweet or savoury, our award-winning products keep our guests coming back for generations. Our bakers are the best in the business and use quality Australian ingredients to craft celebration cakes, savouries, and sweet treats you and your guests will love.
For more information on this attractive opportunity contact our franchise recruitment team on 03 9336 3200 or visit www.fergusonplarre.com.au/franchising/current-opportunities to discover more about this business and other franchise opportunities
Marketing support
Ferguson Plarre’s in-house Marketing Team of experts provides full marketing support for your store at no extra cost. They manage everything from brand campaigns and product launches to loyalty programs, social media, and e-commerce. You'll also get help creating a tailored local area marketing plan with your Business Support Manager.
Training provided
Our award-winning Training Team will guide you through a comprehensive 4-week training program where you will learn everything you need to successfully operate a Ferguson Plarre store.
We’ll teach you how to use of our point-of-sale system, how to order products, the selection and management of staff, customer service, food safety, the fundamentals of being a brilliant barista and much more.
At the end of your training a dedicated Business Support Manager will continue to work closely with you to ensure your business is a success.
Skills
You’ll need to be enthusiastic, motivated, and passionate about customer service. As a business owner, strong communication and leadership skills are essential, along with the ability to manage teams, solve problems, follow a proven business model, understand financials, and drive local marketing to grow sales.
The best part? You won’t need to bake—we deliver fresh, award-winning products to your store daily.
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease.
No Royalty Fee
No Marketing Fee
Our support includes:
• Marketing
• Operations
• Product Development
• Projects
• Purchasing / Supply
• Property
• Human Resources
• Information Services
• Finance
• Training
Site locations
80
History
Ferguson Plarre’s Bakehouse is a family owned and operated business with a proud baking history dating back to the 1800s. With 120 years of continued customer loyalty and over 85 stores, we are one of the most loved and well-known bakery chains in Victoria and we’re continuing to grow. The Plarre family delight in serving up little moments of joy for millions of Australian families each year and continue to embrace their forefather's commitment to quality products, service, and innovation.
Awards
Ranked #1 Food Franchise by Topfranchise in 2017, 2018, 2019 and 2020
Top 10 Franchise in Australia by Topfranchise every year since 2013
The Origin Gold Banksia Award for excellence in sustainability
100s of awards for our pies, cakes, and sweet treats.
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