Summary
Pink Poppies Living Creatively is a fashion, gift and lifestyle boutique in the heart of Stanthorpe’s main shopping precinct on Queensland’s Granite Belt, complemented by an online store.
Revenue
$518,095 pa
Rent
$29,804 pa
Location Details
149 HIGH ST
Located in Stanthorpe on Queensland’s beautiful Granite Belt, Pink Poppies is a destination boutique attracting loyal locals and visitors to the region. The physical store is complemented by a Shopify online store serving customers Australia-wide.
Potential
Stanthorpe was named Australia's Top Tourism Town for 2026. Opportunities include growing Shopify sales through SEO, online advertising and email marketing; expanding styling videos and Fashion Fix Friday; refining the product mix around proven brands; and building referral partnerships with local wineries, accommodation providers and events. An established audience supports future marketing: approximately 6,000 retail customers, 2,484 email subscribers, 1,600 Facebook followers and 1,093 Instagram followers.
Skills
A love of fashion, gifts and customer service, with strong organisation and communication skills, would suit this business. Retail experience and an understanding of stock management, buying and merchandising would be beneficial. Digital marketing and e-commerce skills offer scope to further develop online sales. The owners will provide an agreed handover, supplier introductions and systems training.
Hours
Monday–Friday: 9am–5pm
Saturday: 9am–noon
Online store open 24/7
Lease
Current lease runs until August 2028, with two further three-year renewal options.
Employees
3 experienced casual employees bring product knowledge & established customer relationships. Their support allows flexibility in owner involvement, with the incoming owner able to shape their role around the business's staffing and operational needs.
Reason for Sale
After 18 rewarding years building Pink Poppies, the owners are ready for their next chapter. They look forward to handing this much-loved boutique to a new owner who will bring fresh energy and ideas to its future.
About the Business
For 18 years, Pink Poppies has been a wonderful lifestyle business for its owners: working with beautiful stock, helping customers find something special and building friendships along the way. Now, a new owner has the opportunity to build on this much-loved destination boutique in Queensland’s beautiful Granite Belt.
Pink Poppies Living Creatively is an established Stanthorpe destination, bringing “a little bit of city to the country” through a carefully curated collection of women’s fashion, accessories, gifts, baby products and homewares.
The business offers a welcoming shopping experience, with a beautifully presented store, recognised brands and personal service that has built lasting customer relationships. Its appeal extends beyond the local community to visitors exploring the region’s wineries, food and country lifestyle.
Recognised by Country Style magazine as among Queensland’s 10 chicest regional boutiques, Pink Poppies combines an established physical store with a Shopify online store serving customers Australia-wide.
Key features include:
• Established in 2008, with 18 years of trading history.
• Loyal local customers, a customer club and repeat visitors.
• A curated range of sought-after fashion and gift brands.
• Established supplier relationships.
• Experienced retail staff with valuable product and customer knowledge.
• An online store, social media presence and email marketing channels.
• A beautifully fitted-out store reflecting the Pink Poppies brand.
This is an opportunity for a hands-on owner with a love of fashion, retail and customer service to build on an established business while enjoying life in a vibrant regional community.
There is scope to further develop online sales, digital marketing and customer engagement, alongside the boutique’s existing retail offering.
The current owners will provide an agreed handover, including supplier introductions and systems training, to support a smooth transition.
A Buyer Information Guide is available on enquiry. Detailed financial information will be provided to qualified buyers following a signed confidentiality agreement.
History
Established by Lou and Michael in 2008, Pink Poppies began with a vision to bring “a little bit of city to the country”. Through carefully selected brands, personal service and lasting customer relationships, it became a much-loved Stanthorpe shopping destination. In 2018, the boutique moved to larger premises with a beautiful fit-out. Today, it serves loyal locals, visitors to the Granite Belt and online customers Australia-wide.
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