Location:
Melbourne 3000 > Melbourne - Greater > Victoria
Investment level:
$50,000 + SAV
Type:
Business
Industry:
Retail > Specialty retail
Established children's retail & e-commerce business with Shopify website, established customer base, supplier network, fixtures and systems. $50,000 + SAV.
Located in Melbourne's bayside area with both physical retail and established e-commerce operations.
Acquire an established children's retail and e-commerce business positioned for further growth.
The business specialises in toys, games, puzzles, children's gifts, creative activities and outdoor play through both physical retail and Shopify e-commerce.
Included are the trading business, recognised brand and goodwill, established customer database, supplier network, Shopify platform, shop fittings and operating systems.
Ready to operate from day one, allowing a new owner to focus on growth rather than building from scratch.
This business is best suited to someone with previous business ownership, retail, e-commerce or operational management experience.
The ideal purchaser will recognise the value of acquiring an established platform and have the commercial capability to continue developing it.
Industry-specific knowledge is less important than proven commercial capability.
Current trading hours are generally 10am–5pm, with flexibility for a new owner to determine the future operating model.
The business operates from leased premises. Flexible transition arrangements are available.
Currently owner-operated with outsourced accounting and professional services.
A purchaser may continue operating as an owner-operator or build a small team as the business grows.
The business is being offered for sale as part of a strategic business restructure.
The owners have chosen to separate several business activities to allow each to pursue its own growth strategy.
This creates an opportunity for a new owner to acquire an established children's retail and e-commerce business with its core assets, systems and established customer database already in place.
This opportunity offers considerably more than the purchase of inventory or a retail lease.
Over several years the business has developed an established retail and e-commerce platform including supplier relationships, customer database, Shopify e-commerce, operating systems, merchandising infrastructure and a recognised independent retail presence. The business has been built to allow a purchaser to focus on growth rather than spending years establishing the underlying infrastructure.
The business specialises in carefully selected toys, games, puzzles, children's gifts, creative activities and outdoor products for families seeking quality products and personalised service.
Included in the sale are:
• Established trading business
• Recognised brand and goodwill
• Shopify e-commerce site
• Established customer database
• Supplier relationships
• Operating systems
• Shop fittings and fixtures
• Stock at value (SAV)
• Transition support
The business provides immediate trading capability together with clear opportunities for further development by an experienced operator.
Potential areas for future growth include:
• E-commerce optimisation
• Customer acquisition and retention
• Children's gifting
• Gift registry services
• Curated gift services
• Local marketing
• Expanded product categories
• Corporate and workplace gifting
This opportunity is expected to appeal to experienced retailers, e-commerce operators, existing business owners seeking expansion or commercially capable owner-operators.
Expressions of Interest are invited from genuine purchasers.
Established in 2021, the business has evolved into an established independent children's retail and e-commerce business serving customers locally and Australia-wide.
Continued investment in systems, supplier relationships, e-commerce capability and customer experience has created the operating platform now available for acquisition.
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