Summary
Ecommerce pet brand, loyal repeat customers, strong social media presence. Location-flexible, owner-operator friendly. Currently in Western Australia. Stock and systems ready to go for motivated buyer
Revenue
$360,000 pa
Rent
$18,238 pa
Expenses
$90,000 pa
Net Profit
$94,000 pa
Location Details
NSW, Victoria, QLD, WA
Currently in Western Australia, can be relocated anywhere in Australia, new owner can transfer stock to any location. Current WA lease renewable in June 2026. Perfect home based business requires 30sqm storage
Potential
Take over and run with this popluar Australian brand of dog products, an established business with systems, stock and consistent profit over 15 years. To date, growth has been achieved through organic channels, strong repeat purchasing and word-of-mouth, rather than through aggressive paid advertising or wholesale distribution. Opportunities exist to grow the business through selective wholesale and B2B partnerships increasing digital marketing. Established supplier relationships provide a strong foundation for new products
Skills
Suited to a hands-on owner-operator with strong ecommerce and order fulfilment skills, supported by excellent customer service. Creativity and confidence with social media marketing are essential, as the brand has been built on authentic engagement, community interaction and visual storytelling. An interest in, and understanding of, dogs and the pet industry is highly important, along with sales awareness and digital marketing capability. Experience with online platforms, email marketing, content creation and emerging AI-enabled an advantage.
Hours
Orders packed 3 days a week approximately 15 hours total. Customer enquiries/website management flexible 1-2 hrs daily
Lease
Can be operated anywhere in Australia by buyer transferring stock. Lease of storage unit in Perth renewable June 2026.
Employees
The owner works part time when required and pays 1 employee for 15 hours a week to cover despatch. This salary expense could be added back if the new owner decided to operate themselves.
Reason for Sale
The owner is retiring and wants to pass on their business on to a new motivated owner to take the business to even greater success. Having worked for 15 years to build the business and maintain consistent revenue the owner is confident that now is the time to pass the business on and is looking for a new owner that will maintain the same level of commitment to their much loved brand.
About the Business
This is a profitable, long-established Australian ecommerce business
operating exclusively within the pet and lifestyle sector. Trading for over 15
years, the business has built a highly respected brand, a loyal and
engaged customer base, and a strong reputation for designing premium,
practical dog products that are not available elsewhere in the marketplace.
The business designs, produces and sells its own proprietary range of dog
products under a distinctive brand positioned around an lifestyle
message — “for dogs that love the beach.”
The brand resonates strongly with its target audience and has been supported by organic customer advocacy and community engagement well before user generated content became mainstream. This has resulted in strong repeat purchasing, word-of-mouth referrals and long-term brand goodwill.
Operations are streamlined and well established. The business operates on a
direct-to-consumer ecommerce model, with inventory held locally for fast
dispatch. It does not rely on drop-shipping, allowing full control over product
quality, stock availability and customer experience. The business is owner-
operated on a part-time basis with support from one part-time dispatch staff
member, making it both efficient and highly transferable.
Financial performance has been consistent over time, with the most recent
twelve months demonstrating an increase in profitability compared with
previous years. The business benefits from minimal overheads and a
scalable operating model, providing a solid foundation for continued growth.
Currently based in Western Australia, the business is fully relocatable and
can be operated from anywhere in Australia.
It is ideally suited to a hands-on owner-operator with an interest in dogs, creativity and digital capability, seeking an established online business offering immediate income, lifestyle flexibility and clear opportunities for further expansion.Business at a Glance
History
Established in Western Australia in 2010 by a dog-loving owner who originally created a high-quality product for their own dog. After strong interest from family and friends, it evolved into a successful business. Built by dog lovers for dog lovers, the business grew through a focus on exceptional quality, fast despatch, and exceptional customer service. By listening to customer feedback and identifying gaps in the market the range expanded organically. A loyal customer community has driven word-of-mouth growth and brand goodwill.
Connect with us