Summary
Beautifully presented baby & kids boutique in Caloundra. Walk-in, walk-out sale with stock, website & online store. Over $300k annual sales, loyal customers and growth potential.
Revenue
$308,083 pa
Rent
$63,984 pa
Expenses
$76,000 pa
Net Profit
$14,001 pa
Location Details
31b bulcock street
Prime Main Street location at 31B Bulcock St, Caloundra. High foot traffic in the town’s main retail/tourism strip, strong visibility, no direct competition nearby. Located in a fast-growing coastal tourism hub with year-round visitor flow.
Potential
Strong growth opportunity across retail and online channels in an underserviced children’s boutique market with no direct local competition. Upside through Meta and Google ads, subletting warehouse. Further profitability can be achieved through increased owner involvement in-store, improving efficiency, customer engagement and reducing wage reliance. Established brand with loyal customer base and strong organic sales provides a solid foundation for scalable growth and revenue.
Skills
Ideal for a hands-on owner-operator, including parents or mums returning to the workforce seeking flexible hours. Basic retail or customer service skills are beneficial but not essential. Strong communication, organisation and a willingness to engage with customers are key. Experience in retail, social media or online sales is an advantage, but full systems and procedures are already in place, making this a suitable opportunity for a first-time business owner or family operator.
Hours
Hours vary seasonally. Mon–Fri 9:30–4:30 (4 in winter)Sat 9–2, Sun 9–1. Sun markets are always the best day
Lease
Lease has expires 31 March 2028 - so less than 2 years. Owner is an investor and would happily renegotiate lease
Employees
2 amazing casual staff - generally they do 1 week day and 1 weekend day each a week. Leaving 3 week days for me. They're also happy to cover full time over holidays
Reason for Sale
Circumstances have changed and the owner is planning to relocate in the near future, so is stepping back from retail operations. The business remains well established and continues to perform strongly.
About the Business
Husk & Will is a beautifully established baby, kids and mum boutique located in the heart of Caloundra’s main retail precinct on the Sunshine Coast. Trading for nearly four years, the business has developed a strong reputation within the local community, a loyal and repeat customer base, and a recognised brand both in-store and online.
Positioned on a prime high-foot-traffic main street, the store benefits from consistent year-round trade from locals and the strong tourism market. Sundays are a standout trading day, with street markets and pedestrian-only activation creating exceptional exposure and sales opportunities, further highlighting the strength of the location.
Husk & Will operates as a successful hybrid retail and online business, supported by a fully integrated Shopify website, established social media platforms, and a growing email database. The business generates strong organic sales driven by repeat customers, word-of-mouth referrals, and social engagement, with minimal reliance on paid advertising to date.
The store stocks a carefully curated range of quality, in-demand brands including Snuggle Hunny, Little Dutch, Toshi, Mumma Etc, Hydramama, Fat Brain, Kinderfeets, OlliElla and more. The focus is firmly on quality over quantity, offering timeless, considered pieces designed to last and be genuinely valued by families.
A key strength of the business is its strong operational foundation. Currently owner-operated on a part-time basis with experienced staff in place, the store is well structured and capable of running smoothly day-to-day, making it suitable for both hands-on owner-operators or those seeking a more flexible investment.
There is no direct children’s boutique competition in the immediate southern Sunshine Coast area, with nearby alternatives located in Buderim, Mooloolaba and Noosa. Continued residential growth across Caloundra, Aura, Baringa and surrounding suburbs continues to support increasing demand for family-focused retail.
The business is being sold as a genuine walk-in walk-out opportunity, including all stock, supplier relationships, systems, branding, fit-out, and established customer base, allowing a seamless transition for a new owner from day one.
History
Husk & Will was established in September 2022 and is approaching four years of successful trading. The business has grown steadily into a recognised local boutique with a loyal repeat customer base and strong online presence across Caloundra and the Sunshine Coast.
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