Summary
Turnkey baby & children’s boutique with beautifully designed fit-out, established online store/ Ecom business, loyal customer base, premium brands and significant growth potential.
Location Details
Shop 22, Bendigo Bank Central, Bath Lane, Bendigo
Located in the Bendigo Bank Central building on bath lane, Bendigo's go to for boutique shopping.
Potential
Sylvia Joyce offers significant opportunity for growth.
A new owner could expand the online store, increase social media marketing, introduce additional premium brands, extend trading hours, and grow the successful newborn gifting market. The business has an established customer base, a beautifully designed retail space, and strong foundations, making it well positioned for someone looking to build on an already established boutique.
Skills
This business is straightforward to operate and would suit someone with a passion for retail, babies, children’s products or customer service. Retail experience is helpful but not essential, as comprehensive handover training can be provided. The systems are simple to learn, with Shopify POS, established supplier relationships and proven operating procedures already in place.
Hours
Tues & Wed 9:30am – 3:00pm
Thurs & Fri 9:30am – 5:00pm
Saturday: 10:00am – 2:00pm
-Potential to extend if desired
Lease
Secure commercial lease in place with options available. Further details available on request.
Employees
Owner-operated business, with option to add staff if desired by new owner for flexabilty and desired life style.
No employees are required to operate the business, providing flexibility and low overheads.
Reason for Sale
After much consideration, I’ve decided to pursue new opportunities. Sylvia Joyce is an established business that I’m incredibly proud of, and I’m looking for the right owner to continue building on the strong foundations that have been created.
About the Business
Sylvia Joyce is an established, beautifully presented baby and children’s boutique located in the heart of Bendigo, Victoria. Offering a carefully curated collection with a focus on premium quality, timeless style and meaningful newborn gifting, the boutique has built a loyal customer base and a strong reputation for exceptional customer service.
The business offers a thoughtfully selected range of baby clothing, children’s wear, footwear, soft toys, keepsakes and gifts from well-loved Australian and international brands.
The boutique is the exclusive local stockist of Country Road, Jamie Kay, Quincy Mae, and Duckies. It also feautures additional brands such as Purebaby, Little B's and Petite + Co.
Included in the sale is a professionally designed retail fit-out, established Shopify eCommerce website with integrated POS system, social media accounts, supplier relationships, branding and all systems required to continue trading immediately.
The boutique enjoys a strong, loyal local customer base together with a growing online customer base.
Sylvia Joyce presents a genuine turnkey opportunity for a new owner to step into a beautifully established retail business with excellent foundations, recognised branding and significant potential for future growth.
A comprehensive handover and training period can be provided to ensure a smooth transition for the new owner.
History
Sylvia Joyce has been thoughtfully developed into a premium boutique with a strong brand identity and an emphasis on quality products and personalised customer service. Over time the business has evolved into a destination for newborn gifting, baby essentials and children’s fashion, attracting loyal local customers as well as online shoppers from across Australia and internationally.
Significant investment has been made in the store fit-out, branding, systems and supplier relationships, creating a genuine turnkey business.
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