About the Business

Established Baby & Maternity Boutique in the Heart of Geelong

A rare opportunity to acquire one of Geelong’s most recognized and trusted baby and maternity boutique. With over 30 years of trading history—and owned by the current vendor for the past 10 years—this business has built an exceptional reputation among expecting parents, new families, and gift buyers throughout the region.

Ideally positioned in the heart of Geelong between two major hospitals, the boutique enjoys high visibility, great foot traffic, and a steady stream of local families, visitors, and hospital staff. Its enduring commitment to personalised service, expert advice, and genuine care has fostered a deeply loyal, repeat customer base and a strong community presence.

The business offers carefully curated, premium range of maternity wear, newborn essentials, unique gifts, and specialized nursery products, delivering a boutique shopping experience that customers love.

What Makes This Business Special:

- Proven Longevity: Over 30 years of continuous trading history in the local community.

- Prime Central Location: High-exposure position situated right between two major hospitals.

- Walk-In Ready Setup: A warm, inviting shop fit-out and opportunity to secure long-term lease so you can start trading from day one.

- Established Digital Footprint: Features an existing online store and active digital presence, ready for expansion.

- Loyal Following: Renowned for quality and care, driving strong word-of-mouth and repeat business.

- Full Support: The current owner is offering a comprehensive handover and transition period.

This opportunity is ideal for an owner-operator, a family team, investors or experienced operators wanting to scale an established brand into new markets and digital channels. Businesses with this level of history, community trust, and strategic positioning rarely become available.

Asking Price: $80,000 (Includes Business & Stock — Stock Value Subject to Variation up Until Settlement)

For more contact Jim Richardson at All Commercial Real Estate.

E: [email protected] T: 0418 521 315