Summary
A rare opportunity to acquire an established Australian refurbished technology ecommerce business with a proven sales history,
Revenue
$1,644,965 pa
Rent
$38,000 pa
Expenses
$360,000 pa
Net Profit
$270,000 pa
Location Details
132 Johnston St
The retail Distribution Centre is located on busy Johnston Street, Collingwood .
Potential
Potential
Strong growth opportunity for an existing IT, ecommerce or technology business. Refurb Rebel has generated more than $2M in sales over the past two years and comes with an established Shopify platform, brand, customer base and approx. $140K of inventory at cost. Significant opportunity to expand online sales, trade-ins, corporate IT asset purchases, B2B sales and refurbished technology categories Australia-wide.
Skills
No specialist qualifications are required. The business would particularly suit someone with ecommerce, retail, technology, sales or general business management experience. Existing systems and processes are established and a suitable handover can be provided. A strategic buyer already operating in IT, electronics, ecommerce or IT asset disposition could readily integrate the business into an existing operation.
Hours
Flexible. Can be owner-operated or managed by staff. Ecommerce sales operate 24/7 Australia-wide.
Lease
Lease expires January 2027. Buyer may take over the premises subject to approval, or relocate the business.
Employees
Lean operating structure with established processes. Staffing requirements can be adjusted to suit the purchaser and whether the business remains at the existing premises or is integrated into another operation.
Reason for Sale
The owners have decided to pursue other business interests and believe Refurb Rebel has reached the stage where a new owner can take the established platform into its next phase of growth. The sale provides an opportunity for a purchaser to acquire the complete brand, ecommerce operation, inventory and IP as a going concern, with transition assistance available.
About the Business
Refurb Rebel is an established Australian refurbished technology ecommerce business offering laptops, computers and other technology products to customers Australia-wide.
The business has generated more than $2 million in sales over the past two years through its established Shopify ecommerce platform and retail operation.
The $495,000 asking price includes approximately $140,000 of current inventory at cost, with an expected retail sales value of approximately $200,000.
The acquisition includes the complete Refurb Rebel operation, including:
• Refurb Rebel brand and intellectual property
• Established Shopify ecommerce website
• RefurbRebel.com domain
• Approximately $140,000 inventory at cost
• Customer and marketing databases where transferable
• Extensive product catalogue and digital content
• Social media and digital assets where transferable
• Branding and marketing collateral
• Established operational systems and procedures
• Supplier relationships where transferable
• Existing customer base and trading history
• Handover and transition assistance
This is not the sale of a concept or newly established website. The purchaser is acquiring an operating ecommerce platform with substantial inventory, proven sales history and an established position within the Australian refurbished technology market.
There is significant potential for an existing technology, ITAD, wholesale, retail or ecommerce business to integrate Refurb Rebel into its current operation and immediately gain an established direct-to-consumer sales channel.
Further opportunities exist to expand corporate and business sales, technology trade-ins, IT asset purchasing, product categories and digital marketing.
The business currently operates from Melbourne premises. The purchaser can elect to take over the existing lease, which expires in January 2027, subject to landlord approval, or relocate the operation to their own premises.
The business can therefore be acquired either as a complete ecommerce and retail operation or integrated into an existing technology business.
Additional operational and financial information will be provided to qualified purchasers following a confidentiality agreement.
History
Refurb Rebel was established as an Australian refurbished technology retailer focused on providing customers with quality tested technology through a trusted ecommerce and retail platform. The business has developed a strong online presence and established customer base, generating more than $2 million in sales over the past two years. It now represents an opportunity for a new owner or strategic purchaser to acquire an established platform and continue its next stage of growth.
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