Established Australian Swim & Surfwear Brand – 4,000+ Customers

Today, 2:15pm

Location:
Sydney - Greater > New South Wales

Investment level:
$25,000 + SAV

Type:
Business

Industry:
Retail > Fashion

Private Seller Honey Bee Kini

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Contact

Bronte Morgan
 

Summary

Tropical, sun-kissed Australian swim & surfwear brand with an established online store, 4,000+ customers, suppliers and extensive digital assets. Ready for a new owner to take over, relaunch + grow.

Revenue

$18,000 pm

Rent

$0 pm

Expenses

$200 pm

Net Profit

$17,800 pm

Location Details

Sydney, NSW — online-based business with no physical premises required. The business can be operated remotely from anywhere in Australia.

Potential

Honey Bee Kini offers significant opportunity for a new owner to relaunch and grow an established brand with an existing customer base, Shopify store, supplier relationships and extensive digital assets. Growth opportunities include paid social and digital marketing, influencer and creator partnerships, email marketing, wholesale and retail partnerships, pop-up activations, international expansion and expanding the product range into complementary resortwear and lifestyle products.

Skills

* Passionate and entrepreneurial
* Strong sales and marketing skills
* Social media and digital marketing savvy
* Creative with a strong eye for branding and content
* Determined, self-motivated and willing to grow the business
* A genuine love of travel, surf, swim and lifestyle brands
* Customer-focused with strong communication skills

Hours

Full time hours

Lease

No leave

Employees

Currently owner-operated with no employees. The current owner is available to provide a comprehensive handover and support period of up to 3 months following the sale.

Reason for Sale

After building Honey Bee Kini from the ground up, I’m ready to pass the brand on to a new owner who can bring fresh energy, ideas and investment into its next chapter. I’m excited to see the brand continue to grow under someone who can take it to its full potential.

About the Business

Honey Bee Kini is an established Australian-designed swim and surfwear brand, tropical, sun-kissed and made for women who love to adventure and push boundaries.

Built from the ground up in Bondi, Sydney, the brand has an established online presence, 3,000+ customers, customised Shopify store, customer database, established manufacturer and supplier relationships, and an extensive library of 4,000+ photos and videos.

The business has historically generated $12K–$16K in monthly turnover and was built primarily through organic marketing, without any paid advertising.

The brand is currently not actively trading, making this an exciting opportunity for a new owner to relaunch an established brand with the foundations already in place. There is significant potential to grow through social media, paid digital marketing, influencer partnerships, email marketing, wholesale, retail and pop-up activations.

A comprehensive handover will be provided, with the option for the current owner to remain involved for up to 3 months to support a smooth transition.

History

Founded in 2020 from a passion for swimwear, surf culture and travel, Honey Bee Kini grew from a small passion project into an established Australian brand with 3,000+ customers worldwide.

The brand was built organically through social media, word of mouth, content, influencer collaborations and pop-ups, with no paid advertising. It has achieved $12K–$18K in monthly turnover and built a strong digital presence, with an extensive library of brand content and an established e-commerce platform. Now ready for a new owner to relaunch and grow.

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