Summary
Established Australian gifting ecommerce brand. Digital asset sale includes premium .com.au domain, Shopify store, 5+ years of history, customer base, SEO assets and supplier network.
Revenue
$314,932 pa
Rent
$0 pa
Location Details
Online ecommerce business operated from Melbourne, Victoria. No dedicated retail premises are required. The digital assets and supplier network can be operated from anywhere in Australia.
Potential
Significant growth potential through scaling Google and Meta advertising, expanding premium fragrance and home fragrance ranges, increasing supplier-direct products, growing email automation and repeat purchases, and developing corporate gifting and additional sales channels. The infrastructure is already established, allowing a buyer to focus on growth rather than setup.
Skills
Basic ecommerce and digital marketing experience would be beneficial. The business runs on Shopify with established supplier, fulfilment, Google Ads, Meta and email marketing systems. No specialist technical knowledge is required, and a 30-day handover will be provided.
Hours
Approx. 15–20 hours per week.
Lease
No lease. Online business operated from home and can be managed from anywhere in Australia.
Employees
Lean operating model with contractor support for customer service and accounting. No large employee team is required.
Reason for Sale
After more than five years building the brand, digital footprint and supplier network, the owners are focusing on other ecommerce and consulting ventures. The business is actively trading and is not a distressed sale. The opportunity is best suited to a buyer who can take the established platform into its next phase of growth.
About the Business
Established Australian premium gifting ecommerce brand offered as a complete digital asset acquisition. The sale includes a highly valuable .com.au domain, established Shopify store, brand identity, approximately 3,000 live products, customer database, SEO content and search history, Google Ads and marketing infrastructure, social media channels, supplier relationships and operating systems developed over more than five years.
The business operates a scalable hybrid model combining stocked retail products with supplier-direct fulfilment, allowing a broad catalogue without requiring excessive inventory. Key categories include luxury perfumes, home fragrance, candles, diffusers, bath and body, gift sets and lifestyle products.
The website has been intentionally positioned as a curated premium gifting destination rather than a crowded marketplace. Significant time and capital have been invested in product curation, content, SEO, supplier sourcing, advertising data, customer acquisition and conversion optimisation.
This is an asset sale rather than the sale of a corporate entity. It is particularly suited to an established retailer or ecommerce operator seeking to acquire a mature digital platform and scale from an existing foundation rather than build from scratch.
Further details, including the brand name, domain, historical trading information and supporting financial information, are available to qualified buyers.
History
Founded in 2020, the business gained significant traction from 2021–2022 and has since developed into an established Australian ecommerce platform. Over five years, the owners have built the supplier network, customer base, SEO footprint, catalogue, marketing systems and hybrid fulfilment model that form the core value of the acquisition.
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