Summary
10-year established womenswear brand with exclusive prints, loyal customer base, and strong repeat rate. Turnkey ecommerce opportunity.
Location Details
Melbourne-based online business (no physical retail premises)
Potential
Significant growth opportunity exists to scale the brand through increased digital marketing, particularly paid social and Google advertising, which are currently underutilised. Additional upside through expanding wholesale partnerships, introducing new product categories, and growing international sales. The business has strong foundations with a loyal customer base and high repeat purchase rate, providing a solid platform for further growth.
Skills
Basic ecommerce and marketing knowledge is beneficial. Suitable for someone with experience in digital marketing, fashion, or brand management, but can also be operated by a motivated owner willing to learn. Systems and processes are already in place, and a handover period can be provided.
Hours
Currently operated on approximately 15–20 hours per week. Flexible working hours, as the business is fully online.
Lease
No lease required. Operated as an online business with no physical retail premises.
Employees
No employees. Currently owner-operated.
Reason for Sale
The owners are pursuing new opportunities and are looking for the right buyer to take the brand to its next stage of growth.
About the Business
An opportunity to acquire an established independent Australian womenswear label, founded in 2015 and known for its exclusive hand-painted prints and natural fibre collections.
The Melbourne-based brand has built a loyal customer base, with a 45%+ repeat purchase rate and an engaged organic audience across social media and email. The business operates primarily online via Shopify, supported by email marketing and social media, with additional wholesale relationships.
The label focuses on limited-edition collections in natural fibres, featuring original in-house artwork, produced in small runs with a long-term, certified ethical manufacturing partner.
This is a turnkey opportunity including brand IP, ecommerce store, customer database, digital assets, supplier relationships, and current inventory.
- 10-year established fashion brand
- Exclusive in-house prints
- 45%+ repeat customer rate
- 6,000+ Instagram following
- 3,000+ email subscribers
- Approx. $25k+ stock included
- Certified ethical manufacturing partner in place
History
Established in 2015, the brand has grown steadily over the past 10 years, building a strong identity centred around exclusive prints and considered design. It has developed a loyal customer base and consistent repeat purchasing behaviour.
Connect with us