Summary
Established 15-year trademarked Shopify ecommerce brand with strong SEO, aged domain authority, leading niche visibility, no staff, systemised operations and AI-assisted workflows.
Revenue
$2,190,000 pa
Expenses
$1,745,000 pa
Net Profit
$445,000 pa
Potential
Significant growth potential through expanded product ranges, new outdoor and commercial seating lines, broader corporate and branded product offerings, international market expansion, additional ecommerce channels, wholesale partnerships, marketplace sales, resort/hospitality supply, event hire partnerships, and selective retail or showroom outlets.
Skills
A successful owner should have strong ecommerce and digital marketing skills, including Shopify, SEO, email marketing, customer service and online sales. They should be comfortable managing suppliers, inventory, product development and freight, with basic financial discipline and a focus on margins. The business would suit an owner-operator who can use automation and AI, identify new product opportunities, build commercial relationships, and expand sales channels without needing a large team.
Hours
Can be operated by an owner-operator in under 80 hours per week, with no employees required.
Lease
NA
Employees
NA
Reason for Sale
Genuine sale due to retirement plans and changed family circumstances following a recent death in the family. The owners are seeking a timely sale to allow them to step back from the business and transition ownership to a motivated buyer who can continue growing the brand.
About the Business
A rare opportunity to acquire a long-established Australian ecommerce brand operating for approximately 15 years in the lifestyle furniture, casual seating, outdoor living and custom-branded soft furnishings sector.
The business sells a proven range of indoor and outdoor lifestyle furniture products to residential, commercial, resort, corporate, event and promotional customers.
The business operates through Shopify and has built a strong SEO profile, significant organic search presence and leading visibility in its niche. The brand is trademarked and has a long trading history, established customer base, proven product range and recognised market position.
This is an owner-operated ecommerce business with no employees required. In the past, the business had one part-time person who assisted while the owners travelled, but this was not an ongoing staffing requirement. The business is now highly systemised, AI-assisted and able to be operated with low labour input.
Key Features:
Established Australian ecommerce brand operating for approximately 15 years
Trademarked brand with recognised niche market presence
Shopify-based ecommerce business
Strong SEO profile, aged domain authority and organic search visibility
Leading rankings and strong online authority in its niche
Projected FY2026 turnover approximately $2.19M including GST
Projected FY2026 net profit approximately $445,000
No employees required
Owner-operated, systemised and AI-assisted operations
Established customer base, supplier relationships and brand assets
Strong product range across residential, commercial, resort, event and branded promotional markets
National sales capability with international expansion potential
Ecommerce systems include Shopify, email marketing, customer service and quoting workflows
Long history of content, SEO and product education supporting organic traffic
Genuine sale due to retirement and changed family circumstances
Suitable for an owner-operator, ecommerce buyer, furniture/homewares group, promotional products company, resort/hospitality supplier or investor
History
Established approximately 15 years ago, the business has grown into a recognised Australian ecommerce brand in the lifestyle furniture and outdoor living sector. It has built a strong Shopify-based online presence, trademarked brand, aged domain authority, loyal customer base, proven product range, supplier relationships and strong organic visibility in its niche.
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