Summary
Australasia’s first 100% plastic-free tackle brand. Stocked in 55+ retail stores across NZ & AU. Positioned for growth in the booming outdoor and sustainability sectors.
Revenue
$110,000 pa
Net Profit
$65,000 pa
Location Details
Currently run from Auckland NZ, but fully relocatable across New Zealand and Australia. Strong presence with national retailers and independents.
Potential
Rapidly growing eco-friendly tackle brand with exclusive positioning as the first in its category. Strong foundation with 55+ retail partners across NZ & AU and opportunity to expand into international markets. Ideal for a buyer who wants to tap into the booming outdoor recreation and sustainability trends with scalable products and repeat purchase potential.
Skills
No specialist fishing knowledge required. Business suits someone with sales, marketing, or distribution experience. Passion for sustainability, retail growth, or outdoor lifestyle will help drive expansion. Vendor will provide handover and training to ensure a smooth transition.
Hours
Flexible hours. Operated from home office or small base. Can be scaled with additional staff if desired.
Lease
No lease required. Small footprint (≈25 sqm) for stock. Home-based distribution with easy scaling.
Employees
Currently owner-operated with contractor support. Lean structure keeps overheads low and margins strong. Easily expanded with sales, admin, or marketing staff as business scales.
Reason for Sale
After building the foundations of this unique eco-tackle brand, the owner is ready to hand it over to someone with the vision and presence in Australia to take it further. The next phase is international growth and deeper retail expansion, and the business needs a dedicated owner who can focus fully on scaling across Australasia and beyond.
About the Business
This business is Australasia’s first 100% plastic-free fishing tackle brand, uniquely positioned at the intersection of sustainability and outdoor recreation. Built to challenge the dominance of single-use plastics, it has already secured placement in over 55 retail locations across New Zealand and Australia, including national chains and independent stores.
The product range features proven sellers such as hooks, swivels, and accessories, all packaged in certified compostable, eco-friendly materials. With environmental responsibility now driving consumer choices, this brand stands out as a clear leader in a fast-growing sector.
A major next step is the new eco-lure range, recently finalised and production-ready. With suppliers and trademarks in place, and a foot already in the door with big box retailers, the groundwork is set for rapid scaling. Alongside this, the existing tackle range has significant room for expansion, with opportunities to diversify and adapt products to Australia’s diverse fishing grounds and environments.
The business is designed to be lean and highly efficient. Currently run from a home base with around 25 sqm of stock space, it is fully relocatable and can be scaled with ease. Operations are streamlined with low overheads, simple distribution systems, and strong retail support.
Opportunities for growth include:
Launching the eco-lure range into existing and new retail channels.
Expanding the current tackle range tailored to different fishing markets across Australasia.
Strengthening partnerships with national big box retailers.
Growing online direct-to-consumer sales and building a loyal community.
Leveraging increasing demand for sustainable alternatives in recreational fishing.
This is a rare chance to acquire an established and respected brand with strong foundations, scalable operations, and immediate growth potential. The eco-lure range and expansion-ready product portfolio create an exciting springboard for the next phase of success.
History
Founded in New Zealand, the business began with a mission to eliminate single-use plastics in recreational fishing. From its early beginnings, it has grown into a trusted retail partner across Australasia. With products now stocked in over 55 stores and a new eco-lure range production-ready, the brand has a proven track record and is positioned to scale further under new ownership.
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