Summary
Easy Car Data operates ClockCatcher and PPSR.com, selling vehicle history reports with PPSR checks and odometer comparisons. Includes PPSR.com domain and scope to expand sales and partnerships.
Potential
Easy Car Data operates ClockCatcher and PPSR.com, selling vehicle history reports with PPSR checks and odometer comparisons. Includes PPSR.com domain and scope to expand sales and partnerships.
Skills
Suited to an automotive data provider, technology business, vehicle services operator or digital entrepreneur. Skills in digital marketing, SEO, dealer relationships and online sales would support growth. Technical capability is needed to maintain the platforms, APIs and data integrations. Experience with vehicle history data, cloud infrastructure and reseller or affiliate channels would be advantageous.
Hours
Flexible hours, with time required for marketing, customer support, data partnerships and platform upkeep.
Lease
Nil.
Employees
Nil.
Reason for Sale
Easy Car Data is offered for sale to a purchaser with the resources and commercial capability to develop its next stage of growth. The opportunity suits an automotive data provider, technology business or investor seeking to build on ClockCatcher, PPSR.com and the vehicle reporting platforms through marketing, partnerships and product expansion.
About the Business
Easy Car Data Pty Ltd operates ClockCatcher and PPSR.com, online platforms selling vehicle history reports to consumers and businesses across Australia. Reports are distributed directly through the websites and through reseller and affiliate channels.
The reports bring together information from the ClockCatcher database, the Personal Property Securities Register (PPSR), NEVDIS and other government sources. Features described in the memorandum include odometer comparisons, a PPSR certificate, stolen and written-off vehicle checks, encumbrance details, engine information, safety and environmental ratings, and airbag recall information.
ClockCatcher compares available vehicle listing history to help identify possible odometer discrepancies. Its database can highlight cases where a vehicle has been advertised with higher kilometres and subsequently re-advertised with a lower reading. Detection depends on the historical records available for the vehicle.
A key asset is PPSR.com, a short, memorable domain relevant to vehicle checks and personal property securities services. The memorandum records continuous registration since 1998. The domain provides scope for a purchaser to develop the existing reporting business and assess additional services under the brand.
The platforms were developed in-house. The memorandum describes a Meteor-based customer interface and an AWS serverless backend and API for generating reports, providing infrastructure designed to accommodate growth in demand.
The memorandum lists the comprehensive vehicle report at $29 including GST. The business model combines direct online sales with opportunities to expand distribution through dealerships, resellers, affiliates and other automotive service businesses.
Growth opportunities include increasing organic and paid traffic, strengthening dealer relationships, broadening historical data coverage and developing additional vehicle data products. Potential international expansion into the UK and US is also identified in the memorandum, subject to appropriate local data sources and implementation.
The opportunity may suit an automotive data provider, technology company, vehicle services business or investor seeking online reporting platforms, a vehicle listing history database and the PPSR.com domain.
History
Easy Car Data brings together ClockCatcher and PPSR.com to provide vehicle history reports in Australia. ClockCatcher was developed to compare vehicle listing history and flag possible odometer discrepancies, with its launch featured on Channel 7 News. The platforms were developed in-house using Meteor and AWS infrastructure. PPSR.com, a key domain asset, has been continuously registered since 1998, according to the memorandum.
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