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Strategic Acquisition Opportunity – Integrated Technical Products & Distribution
Summary
Dealer Trade is is a B2B online vehicle auction platform exclusively for licensed motor dealers and their suppliers. It streamlines vehicle wholesale, remarketing, and disposal in automotive industry.
Location Details
Internet based.
Potential
Acquire a wholesale vehicle trading platform with scope to expand dealer-to-dealer auctions, manufacturer networks and fleet remarketing. The supplied dealership database lists 2,109 entries. Growth opportunities include re-engaging dealers, refreshing the software, transaction fees, private branded networks and international expansion. Historical manufacturer adoption and UK deployment demonstrate applications beyond the Australian market.
Skills
Suited to an automotive industry operator, software business or investor with business development capability. Dealer relationships, digital marketing and platform management would support growth. Software development and technical support capability will be needed to maintain and update the platform. Experience in vehicle wholesaling, fleet remarketing or online marketplaces would be advantageous.
Hours
Flexible management hours, with time required for dealer engagement, customer support and platform maintenance.
Lease
Online platform; no vehicle yard required.
Employees
NIl.
Reason for Sale
Dealer Trade is offered for sale to a purchaser with the resources and industry relationships to take the platform into its next stage of development. The opportunity suits an automotive group, technology business or investor seeking to build on the software, brand and dealership database.
About the Business
Dealer Trade is a wholesale vehicle trading platform developed for motor dealers, manufacturers and fleet operators. It connects buyers and sellers directly through online auctions and private trading networks, helping reduce the time, transport costs and intermediary fees associated with traditional vehicle wholesaling.
The business has 2,109 active dealership users, providing an established audience for a purchaser to build on. Dealer Trade offers an opportunity to acquire a platform with a documented industry history and scope for further commercial development.
The software was developed for web browsers, iOS and Android devices, with features including auctions, tenders, private networks, analytics and CSV and FTP stock transfers. The platform supports dealer-to-dealer trading and the remarketing of manufacturer, fleet and rental vehicles.
Dealer Trade's historical reach extended across Australia and the United Kingdom. Its 2019 sale memorandum recorded approximately 4,700 registered dealers across both markets. Historical manufacturer adoption included Mitsubishi, Suzuki Queensland, LDV and Subaru.
In September 2019, GoAutoNews reported Dealer Trade's partnership with Skoda UK to launch Skoda Market, a private online vehicle trading network for Skoda retailers. Supporting sale materials include recommendation letters from Mitsubishi and Von Bibra, an independent 2019 valuation and industry media coverage.
The historical Australian revenue model charged a fee to both buyer and seller upon a successful transaction. This provides a model for a purchaser to assess and develop alongside opportunities for private branded networks, manufacturer partnerships and fleet remarketing services.
Growth opportunities include increasing trading activity within the existing user base, updating and extending platform features, securing additional manufacturer and fleet relationships, and assessing further international markets.
Dealer Trade may suit an automotive group, vehicle remarketing operator, software company or investor seeking an established platform and dealership audience from which to expand.
History
Development commenced in 2012, followed by a limited release in November 2015 and full Australian launch in September 2016. Dealer Trade subsequently expanded into the UK. By April 2019, approximately 4,700 dealers were registered across both markets. Historical adoption included Mitsubishi, Suzuki Queensland, LDV and Subaru. In September 2019, GoAutoNews reported the launch of Skoda Market with Skoda UK. Supporting records include an independent 2019 valuation and industry recommendation letters.
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