Summary
Well-established bookshop in a prime regional location. Strong brand support and online presence.
Location Details
6/216-228 Raymound Street
Situated in Gippsland’s main street precinct, within the bustling Raymond Street—Sale’s central shopping strip.
Neighbouring key retailers include House Proud, Bulmer’s, Spotlight, Bunnings, Coles, and Woolworths. Good off-street parking.
About the Opportunity
An exciting opportunity has become available to purchase Collins Booksellers Sale – a long-standing and successful bookstore located in one of Victoria’s major regional centres.
The store is fully stocked and well-presented, providing a warm and welcoming environment for book lovers. The precinct has high foot traffic and excellent street visibility.
Collins Booksellers Sale has built a loyal customer base through exceptional service, regular promotional activities such as showcasing new releases and organising author events, and an active presence on social media.
This is the perfect opportunity for a passionate, driven individual to take over a thriving, established business with excellent foundations. Whether you're an avid reader, a retail professional, or looking to invest in a lifestyle business backed by a recognised brand, this opportunity ticks all the boxes.
Collins Booksellers – Unique Differentiators
Established Brand Recognition - Part of a trusted Australian brand with over 100 years of heritage in bookselling.
Franchise Support System - Access to a well-structured franchising model with operational, marketing, and inventory support from head office.
Prime Retail Location - Situated in a high-traffic area with strong footfall (main street).
Loyal Customer Base - Long-standing local clientele with repeat business and community engagement.
Diversified Product Range - Beyond books: includes gifts, stationery, puzzles, games, and educational materials.
Turnkey Operation - Fully operational with trained staff, systems, and supply chain relationships already in place.
Strong Online Presence - E-commerce capability via Collins Bookseller’s national website and digital marketing support.
Community Involvement - Known for supporting local authors, schools, and events – strong brand goodwill.
Exclusive Supplier Relationships - Preferential deals and stock access from key publishers and distributors.
Growth Opportunities - Potential to expand product lines, offer in-store events, or grow online sales.
Proven Business Model - Consistent performance history within a stable franchise framework
Serious buyers will be asked to complete a Confidentiality Agreement before receiving detailed financial and operational information.
Marketing support
At Collins Booksellers we believe in providing our shops with a high level of support while also allowing our franchisees to engage directly with their local communiites.
Collins Booksellers will provide the following support:
Monthly Print and Digital Reading Guides
Christmas Reading Guide
Assistance with social media content and management
Advice about other local area marketing and PR
Assitance with emails out to your customers database.
Training provided
Training provided in all aspects of owning your own book shop including business operations, bookkeeping, marketing and customer service.
Length of Agreement
5 years
Year Business Established
1985
History
Collins Booksellers is a national group of independently owned and locally operated
franchise bookstores. While the brand unites our stores, each independently owned Collins
Booksellers location reflects the character of its owners and the community it serves.
Collins Booksellers stores offers the perfect balance between the familiarity of local
independent bookstores and the broad reach of a national brand. We believe this brings
customers the best of both worlds and ensures that every visit to a Collins store is a
memorable one.
Awards
2025 Finder Awards - Most Loved Bookshop in Australia
2025 Finder Awards - Most Recommended Bookshop in Australia
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