Childrens clothing brand

Yesterday, 4:42pm

Location:
Melbourne - Greater > Victoria

Investment level:
$40,000 (Negotiable) + SAV

Type:
Business

Industry:
Retail > Fashion

Private Seller

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Summary

0 - 5 yrs childrens clothing brand - stock, sales & suppliers inlcuded,active website and instagram.

Location Details

melbourne
online store

Potential

Significant growth opportunity through scaling paid ads, wholesale partnerships and influencer marketing. The brand is established with completed production, active stock and live website, allowing a new owner to focus purely on growth and marketing. Opportunity to expand product range, introduce seasonal collections and explore retail or marketplace channels.

Skills

No formal qualifications required. Suitable for someone with basic eCommerce, marketing or social media knowledge. Ideal for an existing online seller, boutique retailer or parent seeking a flexible work-from-home business. Systems and supplier relationships already in place to allow smooth transition.

Hours

Currently operated part-time from home. Flexible hours depending on marketing activity and order volume.

Reason for Sale

With major life changes and a new chapter ahead for our family, I’m seeking the right person to take over and continue growing the brand to its full potential. The brand is fully developed with stock, suppliers, and strong branding in place, ready for a new owner to relaunch and scale.

About the Business

My Little Wildflower is a thoughtfully designed Australian children’s clothing brand specialising in soft, neutral and vintage-inspired pieces for babies and young children (newborn-5/6). The brand has been carefully developed with cohesive branding, professional product photography, custom packaging, and a curated first collection (“Blossom”) already produced.

The business includes approximately 1,800 units of high quality children’s apparel across multiple styles, colourways and sizes, manufactured through established suppliers. Designs focus on timeless silhouettes, natural tones and boutique-style finishes, appealing to modern parents seeking elevated everyday wear.

My Little Wildflower has an existing online presence with an established website, social media accounts and engaged audience, along with all branding assets, imagery and marketing content. The brand is positioned in the premium boutique children’s wear space and offers strong potential for growth through relaunch, wholesale or online expansion.

This is an ideal opportunity for a children’s fashion retailer, boutique owner or entrepreneur wanting a ready made brand with stock and identity already in place.

History

My Little Wildflower was created from my love of soft, gentle children’s clothing and neutral tones. I wanted to design pieces that felt different to typical fast children’s fashion - with adjustable details and flexible fits that allow garments to be worn and loved for longer as children grow.

I personally developed every part of the brand over several years, from fabric sourcing and sampling through to photography, packaging and launch. The “Blossom” collection is fully produced with cohesive branding ready for its next chapter.

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