Summary
Join the Industry Leading team Chem-Dry is the world’s leading Carpet & Upholstery cleaning franchise company. Founded in the USA in 1977 & Australia in 1986.
Location Details
Albury, Wodonga
This is a mobile business servicing the Albury - Wodonga area
About the Opportunity
Included Plant, Equipment & Assets
Carpet & Upholstery Cleaning Equipment
PowerBase Machines: 1× PowerBase 10X, 1× PowerBase 10
External Heaters: 2× units for optimum hot water extraction performance
Vacuum Hose Sets: 2× complete sets
Solution Lines: 2× complete sets
Wands: 2× stainless steel professional wands
Extension Cords: 2× heavy-duty cords
Blowers: 2× high-powered carpet dryers
Water Cans: 2× Buckets: 2×
Assorted Measuring Jugs & Spray Bottles
1× Polyvac Scrubber
1× SEBO Professional Vacuum
1× Ryobi Battery Powered Sprayer
1× SEBO Scrubber
1× Hydrameter (moisture measurement)
1× UV Light (stain detection)
Chemicals and consumables
Vehicles
1× Hyundai Van 2001 Model with fitted caddy system
Ramp for PowerBase loading/unloading
Optional: 1× Mercedes Vito Van (if available)
Albury-Wodonga Market Snapshot
Population: Over 120,000 and rapidly growing due to new residential and commercial developments
Economic Strength: Above-average household income compared to many regional centres, strong middle-to-high-income demographic
Strategic Location: Positioned between Sydney and Melbourne, attracting both residential and commercial contracts
Key Growth Drivers:
Ongoing housing estates and urban expansion
Growth in Defence Housing Authority (DHA) and other commercial cleaning opportunities
Increasing awareness for eco-friendly, professional carpet & upholstery cleaning
Competition & Positioning
Limited direct competitors offering the same combination of brand credibility, premium quality, and eco-friendly hot carbonating extraction technology that Chem-Dry is known for
Competitors in the area are generally smaller independent operators with less digital presence, weaker branding, and no large-scale CRM
Chem-Dry Care holds a strong competitive advantage with:
Superior online visibility and SEO ranking
High-rated GMB profile building strong consumer trust
Professional equipment setup enabling large-scale jobs
Recognised global brand with proven cleaning technology
Growth Potential Expand into:
Commercial contracts – DHA housing, schools, hotels, aged care facilities
Specialised services – Tile & grout cleaning, leather cleaning, water damage restoration
Surrounding regional towns – Increasing service coverage to nearby rural communities
Upsell existing customer base through ServiceM8 CRM campaigns
Leverage high GMB rating and website SEO to increase booking conversion rate
All hardwork from the last 4 years has been done in developing and ranking website, customer base and reviews.
Marketing support
Digital Assets & Business Tools
Fully Optimised Website: Mobile-friendly, integrated with online booking, payment facility, and instant quote feature
Strong SEO Positioning: DA Rank 13 (Moz), high keyword rankings for relevant service searches
Google My Business Listing: 4.9-star rating, ~50 authentic reviews, strong local trust
ServiceM8 CRM System: Over 1,000 active and past customer records with history
Established Online Presence: Well-ranked website & GMB, generating consistent inbound enquiries
Training provided
All training is provided
Training is 3 days
We provide ongoing technical support
We provide business coaching - (38 Years Experience)
We use a computer program (CRM) called Service M8 which stores all your customer details, books your jobs and gives you an online calander.
Skills
The only skills you require is a willingness to learn, work hard and provide great customer service.
Length of Agreement
We have a 5 year agreement which renews automatically without any further costs.
Year Business Established
2021
Year Franchising Commenced
1986
Site locations
145
History
Operational History & Market Presence
Operating in Albury-Wodonga for 4 years
Established brand reputation with high customer satisfaction
Reliable repeat customers and word-of-mouth referrals
Minimal local competition for premium carpet & upholstery cleaning services
Awards
Chem-Dry is regularly and historically rated #1 in the service category with Entrepreneur Magazine. Also received an award from TOP FRANCHISE in the lifestyle category which is based on a business owners rating. We are the current Master Franchise of the Year.
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