Summary
Queen Caterina, East Melbourne ?Price: $25k WIWO ?Rent: $3,599/mo ?Lease: 10 years ?Fully fitted pizza shop near MCG. Low rent, huge event foot traffic & delivery. Turnkey commercial kitchen.
Revenue
$6,000 pw
Rent
$3,599 pw
Expenses
$2,000 pw
Net Profit
$4,000 pw
Location Details
78 Wellington Parade
Prime shopfront on the main pedestrian path to the MCG. High-density residential hub next to Richmond, Collingwood, corporate offices & premium hotels.
Potential
Massive upside to instantly grow revenue. A new owner can extend hours to capture the lucrative corporate Friday/weekend lunch trade, launch a dedicated catering service for the surrounding office and hospital networks, or step up local social media marketing to dominate deliveries in Richmond and Collingwood. Perfect for a fresh concept flip.
Skills
Perfect for a hands-on pizza maker, chef duo, or experienced operator looking for a second location with low overheads. Because the entire kitchen infrastructure is fully set up, systemized, and ready to go, no specialized technical skills are required beyond basic food preparation and standard commercial kitchen management experience.
Hours
Currently operating trading hours. Huge scope to expand into daytime lunch trade or late-night match crowds.
Lease
Unbeatable 10 years remaining on secure lease. Exceptionally low rent at $3,599.66/month.
Employees
Currently run with a mix of casual staff. Clean operational handover can be provided for a seamless, fast transition.
Reason for Sale
The current owner is selling due to other business and personal commitments. This creates a highly profitable, low-overhead opportunity for an owner-operator or hospitality group looking to walk straight into a fully set-up venue with immediate cash flow and unmatched long-term security in a premier precinct.
About the Business
Queen Caterina Pizza e Birra is a premier, fully fitted hospitality venue located in the highly affluent and sought-after precinct of East Melbourne. Positioned on prime Wellington Parade, the business sits directly on the main pedestrian walking artery to the Melbourne Cricket Ground (MCG), ensuring monumental, guaranteed foot-traffic and massive revenue surges during AFL matches, cricket blockbusters, and international stadium concerts.
Offered on a highly attractive Walk-In, Walk-Out (WIWO) asset basis for just $25,000, this opportunity represents a fraction of the cost required to set up a brand-new commercial kitchen in today’s market. It bypasses all council build approvals, grease trap installations, exhaust hood expenses, and fit-out delays, allowing an incoming operator to take the keys and start trading from Day 1.
The true cornerstone of this business is its unmatched lease security and low overheads. The venue features an incredibly rare 10 years remaining on the lease with a fixed monthly rent of just $3,599.66 (approximately $830 per week). In an inner-city market where high rents heavily impact margins, these low running costs ensure a highly resilient baseline profit margin year-round.
Operationally, the shop is perfectly systemized with a dual income stream. It boasts a powerful local delivery and takeaway network servicing high-density residential pockets across East Melbourne, Richmond, and Collingwood, beautifully balanced by its high-capacity dine-in and event-day grab-and-go trade. The layout and infrastructure are perfectly designed to easily support a standard Restaurant and Cafe liquor licence, with streamlined Victorian application guidelines.
Whether you choose to keep running the established brand or effortlessly flip the infrastructure into a new concept—such as a boutique burger bar, specialty cafe, wine bar, or high-volume ghost kitchen—the entire foundation is fully set up, paid for, and ready for a smooth, fast settlement.
History
The venue has successfully operated as a prominent neighborhood fixture on Wellington Parade, building a strong local reputation for traditional Italian pizzas, gourmet options, and quick event-day service. Over its trading history, it has established an active online presence and digital ordering database, capturing a loyal customer following across Melbourne's inner-eastern suburbs.
Connect with us