About the Business

For the first time in 12 years, this iconic Mornington Peninsula cellar, bait and general store is available for new ownership — a genuine once-in-a-generation opportunity to take over a business that has served this community for over 100 years.

Strategically located on a main road leading to the Phillip Island ferry, the store benefits from constant passing traffic — locals, tourists, and customers towing boats — delivering strong, repeatable trade year-round. With no direct local competition, this business enjoys a unique and protected position in the market.

Combining strong beer, wine and spirits sales with general store and fishing bait offering, it's a genuine destination for everyday locals and recreational customers alike. The current owners have built deep community rapport over their 12 years at the helm and are now moving into semi-retirement — offering hands-on handover and training to ensure a smooth transition, and partial vendor finance option available to help the right buyer secure this rare opportunity.

Key Highlights:
- $149,000 including stock — vendor finance available
- 100-year-old local institution — deep community trust and loyalty
- Current owners of 12 years, offering full handover and training support
- No local competition — a protected, established trading position
- Prime roadside location on the route to the Phillip Island ferry
- Consistent passing traffic — locals, tourists, and boat traffic
- Strong cellar (beer/wine) sales complemented by fishing bait and general store trade
- Ample parking, including space for vehicles with boats and trailers
- Simple, consistent, owner-operator friendly model
- Massive growth potential — introduce home delivery and evolve into a possible café-style local hangout

This is a rare chance to own a beloved slice of Peninsula history, with a loyal customer base already in place and clear runway to grow. Vendor finance and full training make this an accessible entry point for a first-time owner or a great add-on for an existing operator.


For more information and inspection, please contact
Agent:   Jennifer        
Mobile: 0412 223 047
Email:  [email protected]
Office: (03) 9942 4104  
Web:   www.ngbsm.com.au

****Sales Rep required**** For further information please contact us at [email protected]