About the Business

Established, iconic fashion boutique with proven track record

40 years continuous operation

Extensive, widespread and loyal customer base

Located in prime retail strip in vibrant Williamstown precinct

Visually stunning, colourful and unique boutique fit-out

Website with e-commerce platform ready for reactivation

Social media - Instagram and Facebook

Database of loyal local and interstate customers

Clear pathways for significant digital expansion and revenue growth

Strong relationships with designers, agents and suppliers

Exclusive brand offering within trading area

Lease and options to 2033

Affordable rent, low overheads

Established in 1985, the business has cultivated a reputation for its discerning curation of local Melbourne and Australian designer manufacturers and proven international brands which are carefully selected for their quality and longevity. The unique collection attracts customers from across Melbourne, regional Vic and interstate. It’s extensive loyal customer base presents a strong market position, drawing customers seeking its exclusive range.

Located in the main retail strip of Williamstown, the boutique is renowned for its unique, intimate and colourful environment, offering a lifestyle fashion experience.

Growth Opportunities

E-commerce Expansion:
An existing online store platform is ready for reactivation, offering immediate access to a national customer base and significantly expanding market reach.
Enhanced Digital Marketing:
Leverage the established, genuine social media following (Facebook and Instagram) and email contact list through targeted advertising campaigns to drive substantial online and in-store growth.
Customer Database Maximisation:
Capitalise on extensive database of loyal customers through more active and effective engagement strategies, offering a direct channel for new sales and fostering continued loyalty.

E-commerce and digital marketing is currently under-utilised but ready for immediate activation to grow revenue and scale the business.
Ideal for owner-operator, digital-savvy fashion entrepreneur or existing retailer looking to expand its customer base.

Lease Details
Lease and options to 2033 From August 2026 1 + 3 + 3
Rent $40500 pa + outgoings
CPI annual increase

The business has been priced to sell well below market valuation, as the owner wishes to transition to retirement after 41 successful years. She is prepared to provide comprehensive support, training and introductions to ensure a smooth handover.