Summary
Premium Australian-made dog supplement brand for sale. Fully developed formula, branding, website, domain, social media, marketing assets and 2,500 custom-printed pouches included.
Revenue
$500 pa
Rent
$0 pa
Expenses
$5,840 pa
Net Profit
$0 pa
Location Details
Australia
Australia-wide online business with the flexibility to operate from anywhere. Can also be expanded into a physical retail location, shopfront or other distribution model.
Potential
Significant potential to grow through targeted online marketing, retail distribution, pet industry partnerships and expansion into physical retail. The established brand, developed product and custom packaging provide a foundation for a buyer to build sales through their existing audience, distribution network or marketing expertise.
Skills
E-commerce and online retail, brand development, product development, product formulation, supplier and manufacturer management, packaging and branding, digital marketing, social media, website management, customer service, content creation, product photography, copywriting, market research, order fulfilment and general business administration. Experience or interest in pet products, canine nutrition, animal health or the wider pet industry would be advantageous.
Hours
Flexible, self-managed, part-time. Hours can be scaled according to sales and growth.
Lease
No lease — fully online and location-independent.
Employees
No employees — owner operated.
Reason for Sale
The owner is moving on to other priorities and is looking to pass Canis Prime on to someone with the time, resources and enthusiasm to develop its potential. The brand has been fully developed, with the product, formulation, branding, website, packaging and supporting assets already in place. This is an opportunity for a new owner to take over an established foundation and build the business in their own direction.
About the Business
Canis Prime is a premium Australian-made canine supplement brand developed for health-conscious dog owners who believe nutrition is fundamental to their dogs’ long-term health, vitality and quality of life.
The Business and Product
Canis Prime’s flagship product is a superfood supplement powder designed for dogs eating fresh, raw or homemade diets. Its carefully developed formula aims to help address potential nutritional gaps while supporting overall wellbeing, gut health, mobility, energy and recovery.
The brand targets discerning dog owners who prioritise quality nutrition, including owners of active and sporting dogs, agility competitors and those seeking a more considered approach to canine health. It also has potential appeal to specialist pet retailers and businesses in the natural pet food and canine wellness markets.
What Makes It Unique
Canis Prime combines premium branding, Australian-made positioning and a specific focus on fresh-fed dogs. The product, brand identity and custom packaging have been developed to create a cohesive offering in the growing canine wellness space.
Significant groundwork has been completed, from product formulation and testing through to branding, website development, e-commerce setup and custom retail packaging. A buyer can acquire these assets rather than start from scratch.
What the Buyer Receives
The sale includes the Canis Prime brand and branding, domain, existing website, product formulation, available product testing information, social media accounts, supplier information, and 2,500 custom-printed retail pouches.
No finished product stock or raw materials are included, allowing the buyer to arrange production to suit their plans.
The Opportunity
Canis Prime offers an opportunity for an existing pet business, e-commerce operator, canine nutrition professional or entrepreneur to add a premium supplement brand to their portfolio. Growth opportunities include online sales, wholesale and retail distribution, pet industry partnerships, dog sport communities and expansion into physical retail.
The business is at an early commercial stage, with its value centred on the developed product, brand and supporting assets rather than established revenue. A buyer with an existing customer base, distribution network or marketing capability could be well placed to grow the brand.
For someone looking to enter the premium canine wellness market without starting from the beginning, Canis Prime provides a developed foundation with room to grow.
Canis Prime is ready for its next chapter. Genuine enquiries welcome.
History
Canis Prime was created from a passion for wholefood canine nutrition and the belief that dogs deserve high-quality nutritional support throughout their lives. The brand has been developed from the ground up, including product formulation, testing, branding, custom packaging, website and e-commerce setup. It was brought to market as a premium Australian-made canine supplement for fresh, raw and wholefood-fed dogs. The business has remained small while the brand was developed and is now ready for a new owner to take it further.
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