Summary
Own an Australian beach brand! Includes 950 Cabana Walls, website, social media, branding and marketing assets. Ideal for entrepreneurs or retailers. $30,000 negotiable + GST if applicable.
Location Details
Australia wide Online Business
Online beach lifestyle brand. Operate Australia-wide from home. Stock located on the NSW Mid North Coast and can be relocated.
Potential
Cabana Wall offers an opportunity to grow an Australian-designed beach lifestyle brand with 950 finished, packaged products ready for sale. Potential growth channels include online retail, social media marketing, beach and outdoor retailers, wholesale distribution, holiday parks and tourism outlets. With the product, branding, website, photography and manufacturing contacts already in place, a new owner can focus on building sales and distribution.
Skills
Ideal for an entrepreneur, online retailer or existing beach, outdoor or lifestyle business looking to expand its product offering. Experience in e-commerce, digital marketing, social media or wholesale sales would be beneficial. Product design and manufacturing experience is not essential, as the brand assets, existing product and supplier contacts are included in the sale.
Hours
Flexible, home-based operation. Hours can be tailored to the purchaser's sales, marketing and fulfilment strategy.
Lease
No commercial lease or retail premises. Home-based online business that can be relocated anywhere in Australia.
Employees
No employees included in the sale. The business has been founder-managed and can be operated by an individual or incorporated into an existing retail or e-commerce business.
Reason for Sale
Cabana Wall was designed and developed by an experienced Australian fashion and product designer. As my professional focus has shifted towards design consultancy and other creative projects, I haven't had the time to give the brand the marketing and attention it deserves. I'm now looking to pass the complete business and inventory to someone with the enthusiasm and resources to develop its potential.
About the Business
CABANA WALL | AUSTRALIAN-DESIGNED BEACH LIFESTYLE BRAND FOR SALE
An opportunity to acquire a complete Australian-designed beach accessory brand, including approximately 950 finished, packaged products, a website, branding, professional photography, marketing assets and manufacturing contacts.
Cabana Wall is a detachable shade wall designed to provide additional shade and privacy when attached to compatible beach cabanas.
THE PRODUCT
Lightweight, perforated fabric to allow airflow
Additional shade and privacy
Sand pockets for stability
Convenient drawstring carry bag
Easy attachment to compatible beach cabanas
WHAT'S INCLUDED IN THE SALE
Approximately 950 finished, packaged Cabana Walls, ready to sell
A small number of custom beach umbrella cabanas originally produced for photography and promotional giveaways, ideal for future product demonstrations, marketing and beach market displays
Cabana Wall brand and associated design assets owned by the seller
Existing website and domain: cabanawall.com
Social media accounts and digital content
Professional lifestyle and product photography
Existing marketing graphics and promotional materials
Customer photos, videos and feedback available for marketing use, subject to relevant permissions
Original manufacturing and supplier contacts
Agreed handover of brand and product information
THE OPPORTUNITY
The product development, manufacturing and initial brand-building work has already been completed.
The business has had limited trading activity due to the founder's other professional commitments. It is being offered as a brand and inventory acquisition rather than an established business with proven recurring income.
A new owner could explore opportunities through e-commerce, social media, beach and outdoor retailers, wholesale distribution, beach markets, holiday parks and tourism outlets.
The business is particularly suited to an entrepreneur, online retailer or existing lifestyle brand looking to add a distinctive product to its offering.
ASKING PRICE: $30,000 NEGOTIABLE + GST (IF APPLICABLE)
The asking price includes approximately 950 finished Cabana Walls, the additional custom promotional cabanas and the agreed brand and digital assets. No additional stock purchase is required.
The business can be operated from anywhere in Australia. Stock is currently located on the NSW Mid North Coast and can be relocated by the purchaser.
A detailed brand acquisition prospectus is available to genuinely interested buyers.
History
Cabana Wall was conceived, designed and developed in Australia by a designer with over 20 years of fashion and product development experience. The product was manufactured offshore through an established supplier relationship. Considerable work has gone into product development, branding, packaging, photography and the website. Initial customer sales have generated positive feedback, but limited time has been dedicated to ongoing marketing and distribution. The brand is now available for a new owner to take forward.
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