Summary
10yr Aussie watch brand. $85K gets you $79K in stock (RRP $500K+), a $30K Shopify store. Owner moving on. [email protected]
Revenue
$500 pw
Location Details
We're located on the Gold Coast.
But you can operate this business from anywhere, globally.
Potential
Hartley Watches is priced well below its true value — the $85,000 asking price is essentially covered by the physical inventory alone ($79,381 at cost, $500,000+ at retail). The brand has been operating for over 10 years with an established Shopify store, strong product margins, and a loyal customer base already built. Heritage watches carry a 7.5x margin, Legacy watches up to 5x. A focused owner with e-commerce or marketing experience could resume trading immediately and generate strong returns from the existing stock alone.
Skills
The ideal buyer has experience in e-commerce, digital marketing, or retail. Familiarity with Shopify is a plus but not essential. The supplier relationships, product range, and operational processes are all established and transferable — no watch industry knowledge required. Someone with the drive to run paid ads or grow an online brand would find everything already in place to hit the ground running.
Hours
Flexible — fully online business. Can be run part-time or scaled to full-time with active marketing.
Lease
No lease required. Fully e-commerce based. Stock can be shipped from any location or warehoused as preferred.
Employees
0 — currently owner-operated with no staff. Can be run solo or with minimal support.
Reason for Sale
I'm a serial entrepreneur with multiple other ventures demanding my full attention. Hartley Watches has always been a passion project and I'm proud of what it has become — but it deserves an owner who can give it the focus it needs to reach its potential. I'm not selling because the business has failed. I'm selling because I know it hasn't reached its ceiling, and I want to see it in the right hands. That's why it's priced the way it is — fair for the right buyer, fast for me.
About the Business
Hartley Watches is an Australian direct-to-consumer watch and accessories brand that has been operating since 2014. The business sells online globally through a professionally built Shopify store with dedicated storefronts for Australia, the US, the UK, Canada, New Zealand, Europe, and International markets.
The brand offers two core watch collections. The Legacy Collection is a limited edition automatic mechanical watch range — 21-jewel movement, numbered 1 of 125 per variant, available in Gold, Silver, Rose Gold and Black with steel bracelet, croc leather, or mesh strap options. These retail between $519–$579 AUD and cost approximately $109 AUD to manufacture. The Heritage Collection is a refined minimalist quartz range — 7mm slim profile, 40mm case, sapphire crystal, 316L stainless steel, and a high-precision Japanese movement. These retail at $179 AUD and cost approximately $24 AUD to manufacture.
Beyond watches, the brand sells a full accessories range including Italian leather wallets, fountain pens, rings, interchangeable watch straps, and premium collector's boxes.
All watches are individually hand-inspected and tested before dispatch, incorporating elements of Swiss, German, and ISO standards. Every timepiece comes with a 5-year warranty — well above the legal minimum — and a 30-day returns policy.
Included in the sale is $79,381 AUD in physical inventory at manufacture cost, which carries a retail value of over $500,000 AUD. Also included is the fully built Shopify store (which cost over $30,000 AUD to develop), all professional 3D-rendered product images and video assets produced by Australian artists, the complete brand identity, customer database, email newsletter list, affiliate program, and all social media accounts.
The business accepts all major payment methods including Shop Pay, Apple Pay, Google Pay, Afterpay, Zip, PayPal, and cryptocurrency via Crypto.com.
This is a turnkey operation. Everything a new owner needs to resume trading is already in place.
History
Hartley Watches was founded in 2014 by Jeremy Hartley, a watch enthusiast frustrated by the lack of quality minimalist timepieces at an accessible price point. Starting from scratch, Jeremy built the brand into a globally recognised name over a decade. In 2024, he reinvested in the business — launching the premium Legacy Collection and commissioning professional 3D product renders and video content. The brand has fulfilled nearly 2,000 orders and generated over $369,000 in gross sales across its lifetime.
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