Summary
Established Australian nappy bag eCommerce brand (8 years) with unique product design, 30k+ email list, 16k+ socials and inventory included. Online- can be done from any location.
Location Details
Currently the stock is in NSW. Can be relocated easily.
Potential
With the business intentionally minimised at the moment the potential exists to reactivate paid media (meta / Google). Other opportunites include - Wholesale expansion - Improving customer return rates by offering other products in the baby niche - Influencer campaigns
Skills
The business is simple to operate and currently run solely by the owner. Day-to-day tasks include:
Order fulfilment
Customer support
Basic email and social media management
No specialised skills are required, and the business can be easily handed over to a new owner or absorbed into an existing operation.
Lease
No lease
Employees
No employees
Reason for Sale
The owner is focusing on other projects and does not have the time to actively scale the brand. Paid advertising has been intentionally reduced due to shifting priorities. The business remains fully operational and offers clear growth potential for a new owner ready to grow and expand.
About the Business
This is an established Australian eCommerce brand operating in the baby and maternity niche for over 8 years. The business specialises in a functional yet stylish baby bag featuring a unique convertible strap design, offering practical versatility that differentiates it from generic options in the market.
The brand has built strong recognition within its niche and has served thousands of customers across Australia. It operates via a fully developed Shopify store and includes a trademarked logo, supplier relationships, product photography, creative assets, and historical marketing data.
Over its lifetime, the business has generated strong annual revenues, reaching between $450k–$590k during active growth periods. In the past 12 months, paid advertising has been intentionally reduced due to owner priorities, resulting in lower revenue. This presents a clear opportunity for a new owner to reactivate marketing and scale.
Included in the sale is approximately $45,000 worth of inventory at cost, an email database of 30,000+ subscribers, and a social media following of 20,000+ (16.5k instagram, 4.8k fb). The business is simple to operate, currently owner-managed, and requires no specialised technical skills.
This opportunity would suit an existing baby or lifestyle brand looking to expand, an experienced eCommerce operator, or an entrepreneur seeking an established brand with proven product-market fit and significant growth potential.
History
Founded in 2018, the brand launched with a unique convertible baby bag design that quickly gained traction in the Australian market. Over 30,000 products have been sold to date. The brand has been featured in major media outlets including 7 News, PopSugar, Minty Magazine, OK! Magazine and Australian Traveller, building strong credibility and awareness in the baby and lifestyle space.
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