Summary
An established pastured egg business with a recognised brand, loyal following and turnkey infrastructure, offered walk-in walk-out with the land + home. A profitable, operational regional enterprise.
Revenue
$270,772 pa
Expenses
$123,000 pa
Location Details
1053 Trentham Road
Set on a private rural property in regional Victoria just 1 hour north of Melbourne, with established paddocks, sheds and a bore. Sold with the land, walk-in walk-out. A quiet, scenic setting with room to expand.
Potential
Strong room to grow. Add a further chicken caravan (capacity around 600 birds) to lift egg volume and revenue on existing infrastructure. Expand wholesale and retail accounts on an established brand with demand already in place. Build out the secondary lines: retired chook sales, feed sales, and a compost or chook-poo product. Scope for farm-gate sales and agritourism off a loyal following approaching 3,000. The land and capacity are there; a new owner can scale without starting from scratch.
Skills
No prior farming background required, though a hands-on, outdoor work ethic helps. The owners provide a full handover covering egg production, the rotational pasture system, the commercial processing line, and the customer base, so a motivated new owner can be running confidently from day one. Suits a tree-change couple, a family, or anyone wanting a genuine lifestyle business. Comfort with basic record-keeping, social media, and customer relationships will help carry the brand forward.
Hours
Owner-operated: 7 collection days, 1 packing day, 1 delivery day weekly, plus admin and maintenance. Flexible routine.
Lease
No lease. The freehold land is owned and included in the sale price, walk-in walk-out. No rent payable.
Employees
Owner-operated with casual or contractor support as required. Three staff required for packing day to operate egg washer / grader and packing.
Reason for Sale
The owners are moving on to a new chapter and a change of location. The business is stable, profitable and fully operational, so this is a lifestyle-driven sale rather than a distress sale. Brave Hen has been a rewarding enterprise to build, and the owners are committed to a smooth, well-supported handover so a new owner can carry the brand forward with confidence.
About the Business
Brave Hen Pastured Eggs is an established pastured egg production business with a growing customer base, strong brand recognition and a loyal social media following approaching 3,000.
Set on a private rural property just one hour north of Melbourne in the Macedon Ranges, this is a genuine tree-change opportunity: a fulfilling, outdoor lifestyle combined with a real, operating enterprise. The business is offered walk-in walk-out, with the freehold land included, which means everything needed to keep running from day one is part of the sale.
The pasture-based model rotates mobile chicken caravans across paddocks for fresh grazing, producing a premium product that commands a premium price. Production runs through a commercial Zenyer processing line (washer, dryer, printer and grader), supported by complete feeding and watering infrastructure, electric poultry fencing, and a farm buggy.
The sale includes the Brave Hen brand, customer list and following, the full fleet of mobile chicken caravans (capacity around 1,900 hens), the entire laying flock, all consumable stock on hand, and the land with its sheds, bore and established paddocks. A new owner inherits demand as well as capacity.
Day-to-day operation is owner-managed and approachable:7 collection days per week, one packing day and one delivery day each week, plus admin and maintenance. No prior farming background is required, and the owners provide a full handover.
This is a rare chance to step into a profitable, fully operational regional enterprise with land, brand and infrastructure all in place. Detailed financials, including the full profit and loss and owner-operator earnings, are available to qualified buyers under a confidentiality agreement.
History
Brave Hen Pastured Eggs was built from the ground up into a recognised brand both locally and within the Melbourne market with a loyal customer base and a following approaching 3,000. Over successive years the operation has grown its flock, processing capacity and revenue.
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