About the Business

Business ID: XB162321

$160K+ PROFIT TO A WORKING OWNER – STRONG LOCAL FOLLOWING

Enchanted Years is a much-loved boutique children’s store located in the vibrant retail heart of Williamstown, Melbourne. Established in 2010, the business has built a loyal community following for its beautifully curated range of high-quality toys, clothing, books, gifts, and accessories from top brands including Jellycat, Connetix, Djeco, Schleich, and Huxbaby.

The store enjoys a strong physical presence and a growing online following – offering a turnkey opportunity for a passionate new owner to take the reins of this feel-good, profitable business.

Business Highlights:

• FY2025 Adjusted Net Profit: $162,000+
• Over 14 years of trusted brand presence in the community
• Prime high-foot-traffic location in family-oriented Williamstown
• Minimal local competition and high customer loyalty
• Growing online store with active social media marketing
• Flexible retail hours and lean staffing structure
• High exposure to families — near 5 schools and 11 childcare centres

Enchanted Years offers a thoughtfully designed shopping experience that’s pram- and wheelchair-friendly, with a layout that encourages browsing and play. The business is easy to run and well suited to an owner-operator who values creativity, children’s development, and community connection.

Ideal Buyer: This is a unique opportunity for a creative, family-focused entrepreneur, a former educator, or anyone passionate about retail and early childhood development. Whether you’re seeking work–life balance, a fulfilling career change, or your next growth venture — Enchanted Years delivers on all fronts.

Reason for Sale: The current owner is transitioning into a teaching career and is committed to providing a smooth handover, including two weeks of flexible training and support.

PRICE: $200K – INCLUDES SAV OF $150K