Summary
Own a Cold Rock Mobile Van. The freedom of a food truck. The strength of Australia’s largest 100% Aussie-owned ice cream brand.
Location Details
Brisbane
About the Opportunity
• Set your own hours. Weekends, school holidays, full-time — your call.
• No retail rent. No shopfit. No centre management. Lower overheads, faster cash flow.
• A drive-away van for $139,000 + GST — fully built, fully kitted, fully wrapped.
• Your own protected territory — granted to you, not shared with another van.
• Australia’s largest 100% locally-owned ice cream brand — 90+ stores, 25+ years, 80,000+ Rockstar Rewards members.
For your $139k + GST you get the trailer shell, the famous proprietary Cold Rock refrigerated granite slab, ice cream cabinet, fridge/freezer, blender, POS + scanner, large LED display screen, full cabinetry and a full vinyl wrap. Plus the franchise fee, 3-week local training, opening marketing campaign, and your operations manual.
You don’t need to chase customers in a shopfront. Your van takes Cold Rock to where they already are — events, festivals, sporting fixtures, school fairs, corporate functions, community markets.
Marketing support
We provide a dedicated Business Support Manager, marketing team & operations playbook.
Training provided
A structured 3-week training in your home town, meaning no flights, no hotels or no time away from family.
Skills
No food experience needed. We train you on everything.
Length of Agreement
A 10-year franchise term. Longer than most competitors giving you more time to build value.
Year Business Established
1996
Year Franchising Commenced
2002
Site locations
90
History
Cold Rock is Australia’s only interactive ice cream experience — 30,000+ flavour combos, more than 1,000 sold every hour across the network. Your customers come for the show on the frozen granite slab and come back because there’s nothing else like it.
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