Summary
Barrells Surf Fitness Broome offers a rare opportunity to secure an established surf & lifestyle retail business within Broome Boulevard Shopping Centre.
Location Details
Broome Boulevard Shopping Centre, Shops 7,8,9
Located within Broome Boulevard Shopping Centre, Barrells enjoys high exposure alongside major national retailers including Woolworths, Kmart, Cotton On and NAB in one of Broome’s busiest retail hubs.
Potential
Strong potential to further grow the business through expanded online sales, broader lifestyle and fitness ranges, tourism-focused marketing and extended local brand partnerships. Positioned within a major Broome shopping centre with consistent foot traffic, the business also offers opportunities to strengthen e-commerce, social media presence and seasonal product lines catering to both locals and tourists.
Skills
Ideal for an owner-operator with retail, customer service or lifestyle brand experience. Strong communication, sales and inventory management skills will assist in continuing the business’s established local presence. Experience in surf, fitness, fashion or e-commerce retail would be beneficial, however the business also suits a motivated operator looking for a sea-change opportunity in Broome.
Hours
Monday–Wednesday: 8:00am–6:00pm
Thursday: 8:00am–9:00pm
Friday: 8:00am–6:00pm
Saturday: 8:00am–5:00pm
About the Business
Barrells Surf Fitness Broome is a well-established surf, lifestyle and fitness retail business operating from a prominent position within Broome Boulevard Shopping Centre — one of the Kimberley’s busiest retail destinations.
The business trades across three connected tenancies totalling approximately 215sqm and benefits from strong daily foot traffic generated by surrounding national retailers including Woolworths, Kmart, Cotton On and NAB.
Barrells has built a strong local reputation servicing Broome’s active and coastal lifestyle market, offering a curated range of surfwear, footwear, accessories, fitness-inspired apparel and lifestyle products suited to both locals and tourists. The business presents with an established retail fit-out and strong brand recognition within the community.
This opportunity offers buyers the chance to step into an operating business with an established customer base, recognised local identity and a highly visible shopping centre location.
Broome continues to attract strong tourism visitation and lifestyle-driven migration, supporting demand for retail businesses aligned with the region’s relaxed coastal culture. The business also presents future growth opportunities through expanded e-commerce, social media marketing, broader product lines and strategic local collaborations.
Features include:
Established local retail brand
Prime shopping centre exposure
Approx. 215sqm across three connected shops
High foot traffic location
Strong lifestyle and tourism appeal
Existing fit-out and operational systems
Growth potential through online expansion
Suitable for owner-operators or investors
Barrells Surf Fitness Broome represents an exciting opportunity to secure an established retail business in one of Western Australia’s most iconic coastal towns.
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