Baby & Maternity Retail Store for Sale- Mornington Peninsula

About the Business

Baby & Maternity Retail Store - Mornington Peninsula
$ 245,000.00 | 18 Years Established | Prime Main Street Location

THE OPPORTUNITY
A rare chance to own an 18-year-old, fully established baby and maternity specialty store in one of Victoria's fastest-growing coastal communities. Located on Mornington's busiest retail strip, this turnkey business comes with a loyal customer base, premium international brand accounts, and a vendor who is retiring after nearly two decades of building the brand - and who is genuinely committed to a smooth, supported handover.

Fully fitted, fully stocked, and trading seven days a week, this is a walk-in-and-run operation with real room to grow.

AT A GLANCE
- Asking price: $245,000.00
- Location: Main Street, Mornington Peninsula
- Size: 260sqm
- Lease: ~9 years remaining
- Trading: 7 days/week, structured hours
- Established: 18 years
- Includes Full shop fit-out, IT equipment, security systems, all assets

WHY THIS BUSINESS STANDS OUT
- 18 years of brand equity and a loyal customer base that keeps coming back
- Prime Main Street position - high foot traffic, strong visibility, surrounded by complementary retail and hospitality
- Premium, hard-to-replicate product range - established accounts with sought-after international baby and maternity brands
- Turnkey from day one - fittings, IT, security, and all assets included
- Low competition - specialty baby retail remains an underserved niche on the Peninsula
- Strong lease security - ~9 years remaining
- Genuine work-life balance - structured 7-day trading hours, no late nights
- Thriving location - strong population growth, young families, and year-round tourism
- Supported transition - vendor available to assist the incoming owner

GROWTH POTENTIAL
This has been run as a stable, well-managed lifestyle business - which means there's real upside still on the table for a new owner:
- Launch or grow an e-commerce channel beyond the local market
- Add complementary categories - nursery decor, baby gifts, educational toys
- Introduce a loyalty program to boost repeat spend
- Tap into the Peninsula's growing population of young families
- Expand the supplier portfolio to reach a broader customer base

SERIOUS ENQUIRIES WELCOME

Full financial information is available to qualified buyers on execution of a confidentiality agreement. All enquiries handled in strict confidence.

Jennifer Angsiting
0412 223 047
[email protected]
Office: 1300 737 961

DISCLAIMER:
Mercury Business Sales and Valuation and/or their agents, for themselves and for the vendor of this business for whom they act give notice that (i) All information given in relation to this business, whether contained in this document or given orally, is given without responsibility, (ii) Intending purchasers should satisfy themselves as to the accuracy or truth of all information given by their own inspections, searches, inquiries, advices or as is otherwise necessary. (iii) No person in the employment Mercury Business Sales and Valuation has any authority to make or give any representation or warranty.
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