About the Business

Phone enquiries - please call 1300 594 794 and quote property ID 38433.

Underwater Dogs Haircare is a multi-award-winning Australian brand creating premium salon-grade grooming products for dogs and other pets. Purpose-built for sensitive, itchy, and allergy-prone skin, its formulations deliver soft, clean, delicious-smelling coats, skin rejuvenation and repeat customers. Recognised with Best Australian Shampoo Brand 2024 and Canine Haircare Brand of the Year 2025, this trusted brand is ready for its next growth phase.

Operating as a 24/7 B2B/B2C e-commerce business by a solo-preneur, with main customer base in Australia, Underwater Dogs enjoys product margins of 3–11× cost and significant repeat-purchase potential. With strong SEO rankings, scalable systems, and a global-ready model, this is an ideal acquisition for an established pet care company or e-commerce operator with distribution and logistics in place.

Key business features include:
* Fully optimised Shopify site with Shippit logistics, Klaviyo (7,812 active profiles), and social shops
* Comprehensive IP: domain names, AU & US trademarks (2030 & 2031), branding, formulations and manufacturer handover
* Integrated apps: Judge.me, Wholesale Gorilla, GOAFFPRO, BLOY Rewards, and SQUARE set-up for marketplace sales, dog shows and expos
* Amazon Australia Seller Account included, brand-ready for expansion into global marketplaces
* 7,498 registered customers and established social presence (@uwdogs)
* Exceptional SEO results with top-ranking keywords across multiple pet care search terms
* Awarded Customer Service Excellence & Canine Haircare Brand of the Year 2025 by the Australian Business Enterprise Awards
*Awarded Best Australian Shampoo Brand 2024 by the APAC Australian Business Enterprise Awards
* Easy purchasing, dispatch, and order systems; handover and training offered
* Huge growth opportunity via distribution networks, Amazon, and international markets

With a loyal customer base, high repeat revenue potential, and global scalability, Underwater Dogs is primed for rapid expansion under new ownership. The groundwork is laid — this is your chance to take an award-winning Australian pet care brand to the world.

DISCLAIMER No Agent Business (www.noagentbusiness.com.au) is an Australian For Sale By Owner website operating since 1999. We proudly assist business owners who are looking to sell their own business without paying any broker commission. While every care has been taken to verify the accuracy of the details in this advertisement, the correctness cannot be guaranteed.