Summary
Australian Online News and 11 Network combine community news and curated video, offering a digital media opportunity with scope to grow audiences, advertising and sponsorship revenue.
Potential
Build on two complementary digital media brands: Australian Online News and 11 Network. Opportunities include local and national advertising, content sponsorship, branded video, regional publisher partnerships and international expansion. The 2021 materials describe a network of more than 10 news websites alongside a video aggregation platform including a very large social media platform and viewing on Facebook. A purchaser could grow audience engagement, develop commercial partnerships and expand monetisation across news and entertainment.
Skills
Suited to a media operator, digital publisher, marketing agency or technology investor. Skills in advertising sales, audience growth, content curation and digital partnerships would support expansion.
Technical capability is needed to maintain news feeds, websites and video integrations. Editorial judgement and experience in digital publishing, video production or online advertising would be advantageous.
Hours
Flexible management hours; automated publishing supported by editorial oversight, technical support and ad sales.
Lease
Nil.
Employees
Nil.
Reason for Sale
Australian Online News and 11 Network are offered for sale to a purchaser with the resources and commercial capability to develop their next stage of growth. The opportunity suits a media group, digital publisher, marketing agency or technology investor seeking to expand the platforms, build audiences and develop advertising and sponsorship opportunities.
About the Business
Australian Online News and 11 Network bring together two complementary digital media platforms: online news aggregation and curated video content. Together, they offer a foundation for a purchaser seeking to develop a digital publishing and entertainment business.
Australian Online News was developed to bring local, national and international news into accessible community-focused websites. Its model publishes article snippets and links readers to the original publishers, helping audiences discover stories from multiple sources in one place.
The technology described in the 2021 information memorandum combines RSS feeds, news APIs and automated publishing, supported by editorial curation. The materials record more than 10 news websites, with regional platforms designed to bring together news, government updates, emergency information and community content. A dedicated social media platform with a high number of followers 12k+ with over 200k views on most original content.
11 Network was developed as a free-to-view video aggregation platform, bringing together live and on-demand news, entertainment, gaming and sport. Its model combines curated YouTube content with provision for original programming through a single viewing interface. The associated 11News brand launched in February 2021.
The commercial model outlined in the sale materials includes banner advertising, homepage takeovers, splash displays and content sponsorship. Opportunities for a purchaser include regional advertising packages, network-wide campaigns, branded content, video sponsorships and partnerships with publishers and content creators.
The combination of community-focused news and video provides scope to serve audiences and advertisers across multiple content formats. A buyer could develop the platforms individually or pursue a coordinated strategy across both brands.
Further growth opportunities include improving search visibility, increasing audience engagement, refreshing platform technology, expanding original content and developing additional regional or international markets.
The opportunity may suit an existing media group, digital publisher, marketing agency or technology business seeking to build on developed platforms and brands. Supporting materials include a 2021 information memorandum, media pack and independent valuation report.
History
Australian Online News was developed to aggregate local, national and international news through community-focused websites. 11 Network was developed alongside it to curate live and on-demand video across news, entertainment, gaming and sport. The 11News brand launched in February 2021. The platforms were documented in a June 2021 information memorandum and a March 2021 independent valuation report.
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